Ric Salmon

CEO, Driift

Ric Salmon is a director at ATC Management, and is the CEO of ticketed live streaming business Driift.

ATC has a roster of around 70 management clients including the likes of Nick Cave, PJ Harvey, Faithless, Laura Marling, Johnny Marr, Trevor Horn along with a roster of over 400 acts through its live division, ATC-Live.

Driift is founded on the innovative principle of high quality, exclusive ticketed live streamed events. Launching in August 2020, the business has already produced and promoted highly acclaimed shows for artists including Niall Horan, Nick Cave, Biffy Clyro, Kylie Minogue and Andrea Bocelli – selling more than 400,000 tickets in over 150 countries around the world.

In December 2020, Driift was named #2 on Music Ally’s list of start-ups to watch in 2021.

Prior to ATC, Ric founded management company Harvest Entertainment in 2007. Harvest represented globally established artists such as Seal, Morrissey and Joss Stone.

Between 1997-2007, Ric held senior roles at various major and independent record labels including Sony Music, Ministry of Sound, and Warner Music International where he was Vice President of A&R. Ric has continued as a regular senior A+R consultant to a number of labels including Warner Music where he has made albums with artists such as Rod Stewart, The Corrs, Bette Midler, Boyzone, Beverley Knight and many others.

Ric currently sits on the board of the MMF and the CMM, and a number of other not-for-profit organisations. He is also the co-founder of the Point One Project, a mental health charity launching in 2021.