This year’s Digital Signage Summit Europe (DSS Europe) returns to the Hilton Munich Airport, Germany on 5-6 July 2023, and in line with the release of the 2023 invidis yearbook, will provide attendees with the opportunity to explore ‘Engaging Experiences - Concepts, Creation & Content.’

Celebrating its 50th edition, DSS Europe will present a fresh approach, with insights and direction on how businesses are turning to digital signage and DooH, to create unique and engaging communication journeys. In addition, attendees will be the first to receive a copy of the invidis Yearbook, widely regarded as the go-to industry reference point for exclusive insights and market trends. The latest issue features key topics; ‘Engaging Experiences’ and ‘Green Signage’ which will be explored further during the two-day summit, sponsored by Google Chrome Enterprise.

‘Engaging Experiences’

“Digital signage and DooH have come a long way and are an integral part of today's communication concepts. While the mobile phone is the most interactive screen, used multiple times a day, large displays in public spaces are the screens which viewers remember most. Roadside DooH has evolved considerably, from a digital billboard to a digital canvas with vibrant, relevant, shareable and, at its best, even breath-taking storytelling.” comments Balthasar Mayer, editor-in-chief of invidis consulting.

DSS Europe will analyse and discuss how digital workflows are transforming the digital signage industry and how content can be delivered in a fraction of a second instead of hours, as it is today. Engaging Experiences encompass smart, innovative and effective ways to bring first- and third-party data to life, managed programmatically and delivered across multiple digital channels.

Examining ‘Engaging Experiences’, DSS Europe will feature a range of topical conversations with key industry experts, including:

Why digital solutions lack success without spot-on content
11:30, 5 July
Daan Berends, Creative Director - First Impression audiovisual

Looking beyond the ultimate experience store: remodelling the customer journey
16:00, 5 July
Loek Wermenbol, Retail Strategy Director - First Impression audiovisual

Getting the message across to your employees
15:00, 6 July
Mark McDermott, Co-Founder and CEO - ScreenCloud

New Ways of Interactions
15:00, 6 July
Johannes Troeger, Senior Vice President (Strategy and Business Development) - Ameria
Vincent Encontre, COO - Intuiface

How to create a surprise show
15:30, 6 July
Guido Matzer, CEO and Founder - Sedna
Andy Bohli, CEO and Owner - Imaculix

In addition, speakers and panellists will explore content and concepts for luxury brands, food retail, fashion and lifestyle, as well as automotives and hospitality.

‘Green Signage’

Sustainable digital signage solutions and operations have become a necessity in much of EMEA and soon globally. DSS Europe will analyse and discuss how technology providers can offer more energy-efficient solutions, provide global on-site services, develop business models for remanufactured hardware and promote the circular economy before recycling.

The programme includes sessions with influential industry leaders to explore ‘Green Signage’ and ideas and actions for creating a more sustainable industry including:

Reuse and Recycle - Product Lifecycles
10:00, 6 July
Sebastian Trabold, Solution Manager - CHG Meridian

Reduce - Efficient Operations and Cost Savings
10:30, 6 July
Oliver Schwede, Manager Solution Sales - Digital Media Solutions - CANCOM GmbH

‘The "Industry Bible" of the Digital Signage and DooH Industry’

The new invidis yearbook 2023 will provide a wealth of industry information about digital signage and DooH. Comprising over 200 pages and available in both German and English, the indispensable collation of knowledge and data is an essential read for every industry participant.

Florian Rotberg, Chair of DSS Europe and Managing Director of invidis consulting comments: “We’ll be delving into the in’s and out’s of leading industry trends and topics featured in the latest yearbook. We hope to uncover and depict these crucial topics to provide a fresh perspective and take an active role in shaping the industry in a creative, effective, and sustainable future.”