Make the Media work for you at ISE 2022
B2B media is a powerful force in getting your message out to customers and visitors. You can take advantage of ISE’s PR opportunities and make the Media work for you at ISE 2022. In this month’s exhibitor update we talk with ISE’s Paddy Baker, Content Marketing Manager who shows you ways you can get your message out to the media – before and during the show.
Before the show: The Digital Press Office and Press events are available to you. Here are the details:
Digital press office
ISE has an online press office, managed by our PR agency Wildwood, which is open now. Simply create a folder and upload press releases, photographs and any other information you think the press will be interested in. The link to all the exhibitors’ digital press kits will be distributed to all registered ISE media just before the show, and can also be accessed at the press office at the Fira. They will remain available for a month after the show (13 June).
If you’re organising an event for press on your stand, be sure to let the ISE Marketing team know about it. To help you get the best attendance possible, check the online schedule in the ISE Media Area and choose a time that doesn’t conflict with an existing press event. Then be sure to inform Rebecca Khelifa-Bonk so that your event can be added to the schedule.
During the show: Upload your news to the ISE website and the ISE Daily: Here are the details:
Upload your news to the ISE website
Want to let people know about your exciting new solutions before the show? You can do that by uploading your news direct to the ISE website. The link for uploads is inside the Exhibitor Back Office. You can upload up to three news stories (with images) of up to 1000 characters. A random selection of uploaded news is displayed every time someone visits the exhibitor news page. (Note that this page is intended to be read by all ISE visitors, not just the media.)
The ISE Daily is the official newspaper of ISE 2022. It’s put together by a dedicated team from Future Publishing, working in an office in the Fira, and printed overnight for distribution at the show. The team have already been working on the Daily for several weeks, but there are still opportunities to get coverage.
The writers for the Daily are organised by hall – see who to send your stories to here.
ISE attracts hundreds of press representatives from all over the world. These free services are here to help you get your messages out to the media – and from there, to your customers at ISE 2022!