What’s next in the corporate market

What’s next in the corporate market

The corporate sector remains a primary contributor to global AV in terms of investment, with the latest IOTA report from AVIXA predicting revenue of $67.8 billion for 2023 and a compound annual growth rate of 5.2% through until 2028.

The popularity of remote and hybrid working has grown significantly during the last few years, and many corporations now acknowledge that offering this ability is an integral part of recruiting top talent. So it’s to be expected that solutions which support flexible working, enhance productivity, and deliver great experiences to employees and customers are in huge demand.

With hybrid working the norm, communication and collaboration tools are key. UC platforms such as Teams and Zoom are the core of many organisations’ communication strategy, which is also impacting hardware choices. Audio and video devices – and sometimes entire product ecosystems – that are compatible with, and certified by, the major UC platforms are helping companies to deliver better experiences to users.

The longer-term trend is for tools that will deliver more immersive hybrid meeting rooms. Mixed reality experiences will enable avatars to collaborate on 3D content in real time, holograms will be able to join conversations, and meetings could even take place in the metaverse – all accessed through a standard laptop or smartphone.

Physical meeting rooms are still important, although they are also being rethought. A lot of innovation is focused on designing spaces that work for both in-person and remote users. For example, one trend is towards multiple displays so content can be shared and participants can be seen easily at all times.

Similarly, the growth of hybrid working has emphasised that high-quality audio is central to any effective meeting room. Additionally, intelligent cameras or video bars that utilise AI ensure participants can always see what’s most relevant to them; PTZ cameras are also a cost-effective choice here. The use of touchless control is also growing.

There are plenty of other instances of corporations using high-end AV. For example, video walls in the foyer might share details of a company’s successes and ethos; digital signage guides staff and visitors around the building; entire enterprise video suites help businesses share their vision with staff, customers and the wider world; and cloud tools provide information on how the building is actually being used. All of this means the corporate sector is of huge value to the AV industry and it continues to innovate to meet and exceed user needs.

Where do I find the most important companies to the corporate sector at ISE 2024?

The very latest in technology for the corporate world will be on show across ISE 2024 – from the most innovative UC tools in Hall 2, the latest audio advances in Hall 7, and digital signage solutions in Hall 6, through to content production solutions in Hall 4 and displays, control systems, furniture, collaboration tools and more in the Multi-Technology Zone (3, 4 & 5).

Major names exhibiting at ISE 2024 include Jabra, Lenovo, Logitech, Microsoft, HP | Poly and Zoom in Hall 2; Barco, Crestron, LG, Panasonic, Samsung, Sennheiser, Sharp/NEC and Shure in Hall 3; Blackmagic Design and 3D Storm - NewTek in Hall 4; and Navori and Yodeck in Hall 6.

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