Crestron (3H300), always a major ISE presence, offers unified control and signal management systems covering room booking, AV distribution, smart building integration and native UC support. Crestron platforms integrate with IT systems, support cloud provisioning and offer API-based control for third-party devices.

Aurora Multimedia (5E700) and SDVoE Alliance (5E900) present IP-based transport platforms for scalable AV distribution, while VuWall, on a stand shared with G&D (5K300), demonstrates KVM and videowall management. Still in the realm of AV and IT, Kramer (3D300) delivers matrix systems, USB routing and collaboration tools, while professional AV wholesaler LANG AG (3H500) is the stand to find next-generation IP-based AV workflows with image processing, projectors, cameras, switching and display tech, including chip-on-board LED and mini-LED products for sales or rental.

Projection is well represented in this zone. A standout presentation is guaranteed by Epson (3J100), which presents high-brightness, laser-based projectors optimised for hybrid venues and immersive environments. Compact chassis, 4K support and networked control come as standard.

Large-scale displays are another crowd-puller, many based on energy-efficient dvLED. Christie (3K500) mixes projection with dvLED for venues, corporate theatres and broadcast spaces; Absen (3H100) targets premium signage, virtual production and immersive experiences; Leyard (3A390) offers high-resolution videowalls for corporate, broadcast and retail; Sharp/NEC (5D100) serves control rooms, transport and retail, while Philips (3N500) shows versatile signage and professional TVs for hospitality, retail and corporate use.

Centred around its total display solution ‘The Wall’, Samsung (3F200) is showing LED and microLED innovations, including transparent and fine-pitch displays for control rooms, retail and enterprise AV. Similarly, LG (3K200) offers a broad mix of curved, transparent dvLED and OLED displays, on a collaboration-focused stand that also highlights immersive signage concepts and virtual production.

As well as high-brightness displays and processing solutions for corporate, education and retail applications, you’ll find both virtual production solutions and Hollywood camera technology on the Sony (3E600) stand. Cameras, including DSLRs, camcorders, broadcast, and the PTZ variety, are also to be found on the Canon Europe (3N300) stand, supporting demos of in‑house studio content creation, video conferencing, and the creator economy. Panasonic (3J500) always offers a broad portfolio that bridges projection, professional display and broadcast-quality camera systems, including PTZ cameras and its live production platform.

Experiential tech includes 3D holographic LED from Hypervsn (5J100) for retail, events and brand activations; projection mapping and auto-calibration software from VIOSO (5K400); and transparent LED from Muxwave (5P300) integrating content into glass façades. LED processing from Brompton Technology (3E110) drives many of the world’s virtual production stages, but the company serves installations, live events and esports too.

Audio has its own Technology Zone, but Shure (3M300), Sennheiser (3B500) and Audio-Technica (3Q500) are worth visiting for professional microphones, wireless systems and conferencing, as is Riedel Communications (5E100) for digital audio matrix systems and real-time comms networks. Bose Professional (3F220) meanwhile focuses on installed sound systems that combine performance, reliability, and industrial design, serving retail, hospitality, and corporate environments.