ISE Celebrates Back-to-Back Sammy Award Win for Bold ‘Push Beyond’ Campaign
Integrated Systems Europe (ISE), the world’s leading tech show for the professional audiovisual and systems integration industry, has, for the second year running, been awarded The Sammy (Sales and Marketing Excellence) Award winning the category ‘Creative Awards – Power Players’, from the Business Intelligence Group.
The award recognises the creative campaign that captured the ambition of ISE 2026: to energise the global AV community, champion excellence and inspire the industry to keep moving further, faster and with greater purpose. ISE 2026 saw record numbers of attendees, exhibitors and audience engagement.
The Sammy Award judges recognised the strategic strength, highlighting a well-structured story that connected creative ambition with clear business objectives, measurable outcomes and attendance growth in a challenging market. "When an entire category is in decline, most teams play defence. ISE did the opposite - they turned 'Push Beyond' into a rallying cry that united their internal teams and challenged an entire industry to think bigger. That kind of bold, two-word clarity is exactly what creative excellence looks like, and it's why ISE earned its place among our 2026 winners." said Russ Fordyce, Chief Recognition Officer at the Business Intelligence Group.
More than a campaign message, ‘Push Beyond’ created a confident framework for the year, engaging audiences before, during and beyond the show while encouraging the industry to move beyond convention and redefine what’s possible.
“To be recognised with a Sammy Award for the second consecutive year is a tremendous achievement for ISE and a reflection of the creativity, aspiration and commitment of our entire team,” said Mike Blackman, Managing Director of Integrated Systems Events. “With ‘Push Beyond’, we wanted to reflect the energy of a global community that continues to challenge expectations, drive progress and shape the future of AV and systems integration.”
ISE returns to Fira de Barcelona, Gran Via, from 2–5 February 2027. For the latest news, announcements and exclusive offers, sign up for updates: https://www.iseurope.org/news-insights/newsletter-signup
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