ISE Insights

Catalan Audiovisual Cluster is back for ISE 2023

The Catalan Audiovisual Cluster returns to ISE 2023 once again, highlighting innovation, talent, and companies that are making an impact to the AV industry in the region. Made up of a network of companies and institutions, the Cluster has a collective goal to make audiovisual a strategic sector of the country at an industrial, economic and cultural level.

The Cluster is sharing a booth with Barcelona City Council (CS300 – Congress Square) and invites visitors to stop by to find out more about its members and what they have achieved. 

Building on the new Content Production and Distribution focus for ISE 2023, the Cluster will host two sessions about the emergence of virtual sets with LED screens - a technology that is revolutionising the AV sector.

Tuesday 31 January, 16:00 (Room CC4.1):
Lux Machina & virtual production: what's behind 'House of Dragon', 'The Mandalorian' or 'Bullet Train'?
(Tech Talks session in English, free to attend)

With David Gray, Managing Director of Lux Machina Consulting, a NEP Group, Inc. company. The Catalan Audiovisual Cluster presents one of the key companies in the development of virtual sets, Lux Machina. Based in California, they have worked on major productions such as 'The Mandalorian' and 'House of the Dragon'. In this session Gray will explain the evolution and operation of virtual production, a field in which they are pioneers, through various practical applications.

Tuesday 31 January, 11:20 (Room CC4.1):
La revolución de los platós de producción virtual con pantallas led 

(Tech Talks Español session in Spanish, free to attend)

With Alex Tomàs of INFiLED, Toni Mena of FX Animation Barcelona 3D & Film School, Ruben Plaza Garcia of disguise, and Miquel García, Post Production Manager of Gestmusic (Banijay Iberia). Moderated by Javier Salinas, Head of the Innovation and Audiovisual Production Unit of Universidad CEU San Pablo.

Virtual production sets with LED screens are set to revolutionise the world of AV. But how is the content produced for this type of production? What technologies and infrastructures are needed? Are costs really reduced? How does it impact the roles of direction, artistic direction and actors? Find out more in this informative round table.

Friday 3 February, 10:30 (Room CC4.1):
Jóvenes talentos y tecnología: proyectos de la Semana del Talento 

(Tech Talks Español session in Spanish, free to attend)

Audiovisual Talent Week (Jóvenes talentos y tecnología: proyectos de la Semana del Talento) takes place in November each year. Hosted by the Catalan Audiovisual Cluster, the event encompasses a series of activities aimed at connecting emerging talent from universities in audiovisual disciplines with professionals across the sector. Its main event is the Audiovisual Pitching Session, but it also includes other activities like the market for new professionals, workshops, conferences and networking sessions. 

In this session, four university students will present their award-winning projects: IMPACTO (interactive installation) by Gerard Valls, PIXEL SOUND (application) by Thalia Escribano, REMOTE (virtual reality) by David Mallén and RUNES (Podcast) by Guillem Perramon. Each session will be accompanied by members of the jury: Vanesa Alarcón, Mònica Andreu and David Villareal. 

Find all the information here: https://www.clusteraudiovisual.cat/en/ise-fair/ 

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