Best things to see and do in Barcelona during ISE 2024

Best things to see and do in Barcelona during ISE 2024
When you come to ISE 2024, don't forget to allow some time to see the sights of Barcelona. The Catalan capital is a thriving cultural and culinary centre with some cool AV-related sites to explore both during the show and after it wraps up. Remember to collect your free travel pass on arrival at the show - it's valid for 96 hours to access Barcelona.

Many of the locations on ISE's Tech Tours programme are open to the public, so can also be visited at any time during your stay in Barcelona. For instance:

With the America's Cup coming to Barcelona in 2024, it's well worth paying a visit to The America’s Cup Experience, located inside a revamped IMAX theatre. 

The America's Cup Experience also has a newly opened restaurant, VRABA, run by chef Albert Ventura, where you can eat on the terrace overlooking the harbour and superyachts.

Casa Batlló by Antoni Gaudí is considered one of his architectural masterpieces. And inside is an immersive six-sided LED cube room. 

Want to enjoy the latest that cinema has to offer? Watch a film in multisensory 4DX or the 270-degree immersive ScreenX format at Cines Filmax Gran Via located close to the Fira. 

Discover the history of a magical civilisation at Tutankhamun, The Immersive Experience at IDEAL Barcelona. Immersive, interactive and virtual reality rooms will immerse you in the world of Tutankhamun through a space of more than 2000 sqm.

Tomorrowland unveils The Great Library of Tomorrow at Aribau Immersive Space. The exhibit takes audiences on a journey through Tomorrowland's captivating realms, from the Great Tree to the Realm of Melodia. 

Go shopping at L'illa Mall. The first mall built in Barcelona has a newly renovated space. It's situated in the upper area between Les Corts and Sarrià-Sant Gervasi.

The Barça Immersive Tour is a unique exhibition on FC Barcelona's history, players, trophies, and values. The new 100% interactive museum lets you travel through the football club's past, present, and future via historic moments, legendary players and famous triumphs. And ISE 2024 attendees can get 40% off the price of admission.


Llum BCN light arts festival: On the evenings of Friday 2 to Sunday 4 February, see Barcelona transformed, soak in the hypnotic light installations, and take some selfies to make your friends back home envious. ISE is proud to be a sponsor of the festival again in 2024.

Barcelona can also be enjoyed as a wellness hotspot. Why not try:

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