Stan Kruss is the visionary founder and CEO of Expo Centric, a leading full-service experiential marketing agency based in Sydney, Australia. Established in 2009, Expo Centric has grown under Kruss’ leadership to become a prominent player in the exhibition and events industry.

With a keen eye for innovation, Kruss has collaborated with some of the world's most iconic brands across various sectors, including Tesla, Volvo, Canon, Sony, Fujitsu, Hitachi, Dior, and Singapore Airlines. His projects have spanned multiple continents, reflecting his global perspective and commitment to excellence.

Kruss’ journey began with a desire to revolutionise the exhibition industry by addressing issues of waste and unnecessary costs. This led him to explore innovative solutions, such as partnering with Aluvision in Belgium to introduce high-quality modular framing systems to the Australian market, enhancing both efficiency and sustainability in exhibition stand construction.

Under his guidance, Expo Centric has expanded its operations, including the recent establishment of a new office in Metro Manila, Philippines. This strategic move aims to enhance the company's ability to serve both Australian brands looking to exhibit internationally and global brands with a presence in multiple countries.

Kruss’ expertise lies in creating engaging live experiences that build meaningful relationships between brands and their target audiences. He emphasises achieving a strong return on investment from live experiences, integrating the latest technology and innovation to deliver impactful and sustainable solutions.

Throughout his career, Kruss has been recognised for his contributions to the industry, including being named an Anthill 30 under 30 Winner for innovation in Australia and receiving the SmartCompany Smart 30 Under 30 award for young Australian entrepreneurs. Expo Centric's rapid growth and success were acknowledged when the company was listed on the BRW Fast 100, highlighting its position as one of Australia's fastest-growing companies. The company has also garnered numerous accolades, including the Best Reconfigurable Exhibit at the 11th Annual Portable/Modular Awards for the firm’s innovative work with TAFE NSW. Kruss continues to lead Expo Centric with a focus on sustainability, innovation, and excellence, ensuring that brands can connect authentically with their customers at every touchpoint.