Fira Barcelona, Gran Vía
31 Jan - 03 Feb 2023

Joe Hosken

Content Marketing

Joe joined ISE in 2012. His role involves working as part of the Content Marketing team responsible for content creation planning and implementation across all platforms.

What is your favourite memory from a previous ISE show?

It was great to see a packed auditorium for the ¡Hola Barcelona! event at ISE 2020, where a host of VIPs thanked the RAI and City of Amsterdam for 16 great years and welcomed us to our new home for 2021. I’ve been to every ISE show, and the journey from Geneva to where we are today has been a remarkable one. I’m proud to have played a small part in it.

What are your top tips for staying motivated during the current lockdown?

Take breaks, to clear your mind. Remain as active as you can; get outdoors wherever possible. And look to the future – remind yourself that this is not going to last forever.

What are you reading right now?

One of the upsides of lockdown is that it’s forcing me to read more. I enjoy a variety of English and American 20th century fiction: authors such as Graham Greene, Ernest Hemingway and Charles Bukowski. I’ve just started reading Graham Swift, and also Patricia Highsmith’s Ripley novels.

What are you currently watching?

I watch a lot of sport, particularly recent Test cricket series involving either India or England. Watching India beat Australia recently was great – a classic match, and well worth getting up at 4:30am for!

I’ve also just started watching A Discovery of Witches, which looks promising.

Do you have any pets?

We have two dogs – Ziggy (a rescue greyhound/Staffordshire terrier cross) and Rudolph (German shepherd/poodle cross). We got them against my better judgment initially, but they provide lots of fun for the family – we have two teenage boys – and ensure that we get out for exercise.

If you could only have three apps on your smartphone, which three would you pick?

The three I look at every day are my banking app, Maps and The Times newspaper.

What’s the best piece of advice you have ever been given?

‘Mr XXX is not interested in what you think or say – only what you are going to do!’ Those were the words of a great, though somewhat eccentric, managing director I worked for many years ago. He was a real character but was never very good at remembering the names of his staff. I remember once a group of us arriving at a hotel for an event and being told there was no booking. It turned out that the booking had been made, but all our names were wrong!

Tell us a fun fact about yourself that most people don’t know.

I was a music journalist for two to three years in the 1980s for a publication called Soundmaker, where I interviewed the likes of Wham!, Paul Weller, the Human League, Status Quo, Japan, Cocteau Twins, Nick Cave, Sir George Martin and also The Fall (my favourite band – who I must have seen around 120 times between 1979 and 2018, when their lead singer Mark E Smith died). I also interviewed a lot of reggae artists, including Gregory Isaccs, who fell asleep during the interview – he had been up all night and was in quite a ‘relaxed’ state. Annoyingly, I threw out all my interview tapes a long time ago, so I only have the cuttings now.