BREATHE - An Immersive Walkway

Instronic, a Barcelona-based studio and ISE Technology partner, has created an immersive installation, called BREATHE, on the walkway connecting Hall 8 with the lower-numbered halls. The content runs on a four-minute loop throughout the show.

In the words of Instronic: BREATHE is a lived moment between destinations. Inspired by the rhythm of breathing and the way the body moves through space, Instronic has reimagined a walkway at ISE as a short, immersive experience rather than an empty passage. Light, sound, and digital visuals rise and fall in a steady flow, echoing inhale and exhale, and gently recalibrating attention as visitors move through. The space does not ask people to stop or look, but to pass through differently, turning movement itself into the experience and showing how even the most functional spaces can carry meaning, mood, and presence.