We will explore the synergy between Immersive Digital Experiences and Retail Media Networks in this engaging session. Delve into the hypothesis that each domain needs the other to fully realize its potential: immersive experiences require the expansive reach of retail networks, while retail networks benefit from the personal impact of immersive engagements.

Moderator Brad Koerner will initiate the conversation by highlighting the promise of both fields. Speakers from each domain will then discuss the other side's benefits and challenges. Learn why immersive installations often remain limited to "art budgets" and retail media to "price tags," and discover the transformative potential of their integration.

(This session will provide the following RU's: CTS: 0.5 | CTS-D: 0.5)