Explore the evolving landscape of immersivity in digital creative content as the OFFF Festival redefines what it means to create immersive experiences beyond traditional 360-degree environments. This session will guide attendees through the latest innovations and standout artists shaping the field, offering a visually rich journey with real-world examples and videos. Pep will also examine the contrasts between creative/artistic and commercial approaches to immersive content, providing valuable insights for both technical and creative professionals interested in the future of digital experiences.