This panel session is where we apply the keynote mindset to the industry. Byron Tarry moderates a dynamic and focused discussion with Julian Phillips, Jon Sidwick, and Brennan McReynolds (Microsoft Places) on how value is shifting in why and how we equip the Smart Spaces that will power the human + digital collaborative partnerships of the future.  From product to workflow, delivery to accountability, and room installs to recurring outcomes, expect clear talk on what future offers, metrics, skills, and go to market strategies might – indeed must - look like in this AI age, and where there are and are not early examples of progress. The goal is not a blueprint – rather it’s about insight and suggestion into your first moves.