Retail Media Reality Check – From Hype to Impact Retail Media has been one of the hottest buzzwords in the past two years, with sky-high expectations from retailers, agencies, and the digital signage industry alike. Now that several major projects have moved from concept to full rollout, it’s time to separate hype from reality. In this fireplace talk, our panel of experts from across the Retail Media value chain will share candid insights: What’s working—and what isn’t? Which promises delivered real business impact? Where do we go from here? Join us for a deep dive into the lessons learned, the evolving role of digital signage in Retail Media Networks, and the trends shaping their future. Whether you’re a retailer, integrator, or technology provider, this session will help you understand how to turn Retail Media into a sustainable growth engine.