Marjolein Koens-Schaddelee, will share her vision on why sustainable transformation in organisations does not happen automatically. True change only emerges when people personally experience sustainability in practice and become actively engaged with it. In her keynote, Marjolein will explore how organisations can break through these barriers, create momentum, and turn sustainability from an abstract ambition into a lived, shared reality. This is what she has been doing at AVEX, truly incorporating ESG into their company strategy and innovation strategy with clear tangible results.