As Generative AI reshapes the landscape of storytelling, the Spanish audiovisual industry stands at a pivotal crossroads. We are proud to present "Responsible AI," a comprehensive strategic and ethical guide designed to help professionals master this technological revolution without compromising artistic or human values. This essential document dissects the complexities of the EU AI Act and global best practices, offering a deep dive into the most pressing issues of our time: Copyright & Ethics: Navigating the legal minefields of intellectual property and the protection of personal image; Human-Centric Innovation: Ensuring technical efficiency in pre-production and VFX always remains under human oversight; Corporate Governance: Transforming regulatory compliance into a powerful competitive advantage through robust internal protocols and The Future of Work: Addressing the transformation of traditional roles while defending the dignity and creativity of our workforce.

Authors of the paper `RESPONSIBLE AI´: Gonzalo Carrión, Paulino Cuevas, Vicente Carro, Alejandro Sosa, Reyna Ibáñez, Amélie Houpline and Miguel Cabañas.