Global retailers and brands are among the most demanding customers in the digital signage industry. They expect flawless execution—from bold flagship concepts to complex global rollouts, from visionary HQ strategies to precise local installations, and from big-picture thinking to the smallest details. In this fireplace talk, we sit down with leading integrators to explore how they tackle these challenges and turn them into competitive advantages. We’ll discuss the shift from signage silos to integrated multi-channel communication and dive into the high expectations around managed services, sustainability, innovation, cybersecurity, and ROI.