Wednesday 4 February, 10:30-14:00 / CC4.1
For more than a decade DSS ISE has set the tone and the agenda for each new digital signage year. The invidis keynote provides an outlook on trends and drivers, expert panels with senior industry leaders discuss impacts on the industry and the Global Roundtable panel offer insights beyond the industry’s comfort zone.
EXPLORING THE FUTURE OF DIGITAL SIGNAGE
Join us at ISE 2026 in Barcelona for the annual digital signage market update powered by invidis. Get exclusive insights into the trends shaping the future of our industry.
This year’s focus:
- Managed Signage – From complexity to simplicity
- AI in Action – Moving from pilots to productive use
- Market Trends & Consolidation – Who’s leading, who’s merging
- Tech Innovations – The next big breakthroughs
- Global Best Practices – Lessons from Europe, America, and Asia
The conference is curated and hosted by Florian Rotberg and Stefan Schieker of invidis.
Don’t miss the must-attend strategy conference for decision-makers in digital signage and DooH.
Your roadmap to the future of signage starts here.
BUY CONTENT PASSES
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ALL-CONFERENCE PASSES
Allows entry to all Summits, Megatrends Sessions and the Smart Home Technology Conference. -
INDIVIDUAL TICKETS
Summits can be purchased individually
SUMMIT PROGRAMME
10:30
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CC4.130 mins
- Digital Signage Summit
Get the latest invidis market data and strategic insights in the DSS ISE keynote with Florian Rotberg and Stefan Schieker. Learn how managed signage streamlines operations, how AI moves from pilots to production, and how innovation and consolidation are reshaping the global digital signage landscape.
11:00
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CC4.120 mins
- Digital Signage Summit
Retail Media Networks are transforming advertising by uniting digital signage, adtech, and in-store engagement. In this Fireplace Talk, invidis and Broadsign unpack the evolving ecosystem, highlighting opportunities and challenges for integrators, advertisers, and retailers as retail media drives the next wave of innovation.
11:20
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CC4.120 mins
- Digital Signage Summit
Managed services are reshaping digital signage as demand for lifecycle management and refurbishment accelerates. With France mandating 20% refurbished assets in public tenders, sustainability is becoming a core requirement. This session gathers leading European providers with invidis to examine key drivers and why global players and IT giants hold an edge in the emerging managed services landscape.Speakers
11:40
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CC4.120 mins
- Digital Signage Summit
AI is rapidly reshaping digital signage, moving from pilots to real-world impact. This session explores generative, analytic, and agentic AI, emerging ISE trends, and practical guidance for integrating powerful data-driven experiences across signage networks.Speakers
12:00
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CC4.120 mins
- Digital Signage Summit
Market consolidation is accelerating as mergers and acquisitions reshape digital signage. This session examines key M&A drivers, why scale is essential for winning enterprise deals, and how larger vendors gain competitive advantage. Hear expert insights on what industry consolidation means for your strategy.Speakers
12:20
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CC4.120 mins
- Digital Signage Summit
Today’s interconnected world demands a new view of design—one where choices ripple through human and environmental systems. By evolving empathy into interdependence, designers create holistic solutions. Inspired by nature, this session explores the collision of Vision, Art, and Experience, revealing the strategy behind IA Interior Architects’ Experiential Designs and their impact on digital experiences.
12:40
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CC4.120 mins
- Digital Signage Summit
Explore the most compelling innovations from ISE 2026 in this expert tech panel. We break down market trends, AI’s growing role, and advances in displays—from ePaper to 3D and next-gen LED—and reveal how these breakthroughs will shape the future of digital signage.Speakers
13:00
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CC4.120 mins
- Digital Signage Summit
Enterprise digital signage is surging beyond retail as UC spaces and shopfloors adopt data-driven, secure, and managed solutions. This panel explores ERP/CRM-powered concepts, cybersecurity demands, and service-led models shaping the next frontier of signage for global enterprises seeking scalable communication and collaboration across locations.Speakers
13:20
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CC4.120 mins
- Digital Signage Summit
This session reveals global best practices in digital signage, showing how leading markets blend technology, content, and operations to deliver standout experiences. Discover how data, managed services, and AI-driven personalization boost impact and ROI, offering guidance to elevate projects to global standards and inspire higher-quality deployments worldwide.Speakers
13:40
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CC4.120 mins
- Digital Signage Summit
ISE’s Global Digital Signage Panel unites experts worldwide to examine regional trends, growth drivers, and the impact of US tariffs. Hear how economic and political shifts influence strategy and discover emerging high-potential markets, offering integrators and vendors clear insight into upcoming global opportunities.Speakers
Please note: ISE reserves the right to amend the programme in the run-up to ISE 2026.
FAQs
How can this area help me plan stronger digital advertising campaigns for public spaces
You will see how dynamic content, intelligent displays and immersive experiences are being used to connect brands with audiences in real environments, with more emphasis on data driven storytelling across the advertising ecosystem.
What does this technology add to customer engagement beyond running adverts
It is used for promotion, but also for delivering real time information and creating memorable experiences. The show content also highlights how screens can educate, inform and entertain in sectors like retail, transport, education, corporate, hospitality and the public sector, which can help you shape messages for your target audience.
I manage digital out of home networks. What should I focus on during my visit
Prioritise suppliers that can support reliable network operations at scale, then use the related reading highlighted on the site to guide your questions on stand, such as how remote device management works and how digital signage software is structured.
I work in Programmatic Advertising at an ad tech company. How do I make the most of the show
Build a shortlist by exhibitor category, then use meetings on stand to confirm what is automated, what integrations are supported, and what is possible for delivery reporting, including Audience Measurement and Attribution Metrics, as capabilities can vary by vendor.
My remit includes broadcast AV as well as large format screens. Is it still worth visiting
Yes. The event covers a wide breadth of audiovisual technologies, and the show directs you towards major display technology brands as well as categories like video projection and display, image processing and projection screens, which often overlap with broadcast AV workflows.
Which halls should I schedule if screens and out of home are a priority
Start with the dedicated Zone in Hall 4, then plan time in Hall 3, which the show highlights for big names in display technology within the Multi Technology Zone.
What hardware solutions can I compare, and how do I filter exhibitors quickly
Use the product categories to narrow down what you need, such as interactive display, large scale display, image processing, projection screens, video projection and display, and digital cinema, depending on whether you are building a new site or upgrading an existing screen network.
Will there be enough variety to shortlist suppliers properly
Yes. The site notes that ISE 2025 had over 370 exhibitors listing digital signage as part of their offering, so you should be able to compare a broad range of providers.
When is the summit session, and what will it cover for Advanced DOOH planning
The Digital Signage Summit runs on Wednesday 4 February from 10:30 to 14:30 in CC4.1. It includes an invidis keynote on trends and drivers, plus panels and a Global Roundtable, which can help you sense check Advanced DOOH strategies before you commit to a roadmap.
How can I assess Audience Measurement and Attribution Metrics at the event
Go in with a shortlist, then ask each vendor for a clear explanation of how they measure audiences and attribute outcomes in real deployments, including what data sources they use and what reporting you can access. Use the summit discussion to gather context, but validate the practical detail on the stands.
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