Multimedia artist Quayola to give Creative Keynote and performances at Casa Batlló and Fira

The artist invited by Casa Batlló to create a unique mapping on the iconic building will give the Creative Keynote and deliver a showcase performance at the Fira South Access Welcome Screen.

Italian digital artist Quayola’s Creative Keynote presentation on Wednesday 5 February at 15:30 will give ISE visitors fascinating insights into his groundbreaking projects. These include the mesmerising ‘Arborescent’ projection mapping experience on Casa Batlló, which takes place on 1 and 2 February as the next edition of ISE kicks off in Barcelona.

Celebrated for his pioneering fusion of technology and art, Quayola will also present his artwork ‘Promenade’ on Tuesday 4 February at 18:30, on the Fira de Barcelona Gran Via’s award-winning South Access Welcome Screen, providing both the citizens of Barcelona and ISE visitors with another chance to witness his extraordinary creative talents in action.

“In Arborescent, I aimed to identify, catalogue, and digitally reconstruct a variety of tree species. I am interested in studying their growth systems and understanding how they respond to artificial stimuli,” Quayola explains. “Casa Batlló’s façade becomes the physical/digital space upon which simulations take root, as architectural elements become anchors for generating botanical geometries, lines, and points that determine the plants’ growth structure.”

ISE is again partnering with Casa Batlló to present a stunning projection mapping show on the historic Barcelona landmark. After previous mappings by Refik Anadol in 2023 and Sofia Crespo in 2024, Casa Batlló has once again invited a renowned artist to transform Gaudí's iconic façade into a canvas for an exclusive work inspired by the architect's creative vision.

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