A City of Innovation, A Week of Discovery
Step off the show floor. Get behind the scenes. Explore the places. Experience the technology. Meet the people.
Discover Barcelona’s innovation through exclusive visits to landmark venues across AV, media, transport and culture during ISE week, Tuesday to Saturday.
EXCLUSIVE ACCESS TECH TOURS
We're pleased to present two Exclusive Access Tech Tours, places for which can be booked directly, rather than being allocated in a draw.
You can book your place as part of the ISE registration process; or if you have already registered, you can use the myISE portal.
Places are strictly limited, so please book early to avoid disappointment.
BCN AIRPORT CONTROL ROOM, BY AENA
10:00 - 12:45, Tuesday 2 February - 99€ +VAT
Aena oversees more than 75 airports around the world. In Barcelona alone, over 57 million passengers used the airport in 2025 to fly to more than 200 destinations, 58 of which are located on other continents.
At the Josep Tarradellas Barcelona–El Prat Airport control room, more than 250 staff members monitor operations, security, IT systems, and maintenance, with the goal of ensuring the proper functioning of the facilities, coordinating airport resources that support aircraft operations, and guaranteeing the best possible passenger experience throughout their time at the airport.
Visitors will tour the main Airport Control Room, observe its 24/7 operations, and receive insights into current trends, monitoring practices, and future developments.
Image © Aena
Go beyond the visitor experience and discover the creative and technological thinking behind FC Barcelona’s immersive storytelling.
As well as the Barça Immersive Tour, ISE guests will have the opportunity to gain first-hand insights from the Mediapro Xperiences team behind the project, exploring how technology, content and production come together to bring the club’s history, identity and future to life.
This Exclusive Access Tour offers a deeper perspective on the design, operation and delivery of immersive experiences that engage millions of fans worldwide.
Visit the FC Barcelona Experience website
Image © Barça Immersive Tour
Casa Batlló presents a living dialogue between architecture, heritage, art, technology and visitor experience within one of Barcelona’s most iconic cultural landmarks.
A particular highlight will be the restored Casa Batlló Private Rooms, offering guests a closer look at Gaudí’s original interiors and at the ways in which these intimate domestic spaces have been conserved, interpreted and reimagined for today’s visitors. The visit will also explore the technological enhancement developed with Artelier, demonstrating how technology can function both as an artistic medium and as a practical tool for interpretation and engagement.
The tour will also explore Casa Batlló’s wider approach to technology and visitor experience, connecting the cultural and heritage significance of the building with the innovation, design and operational solutions that help make it accessible and meaningful to contemporary audiences.
The programme will conclude with presentations in a dedicated room within Casa Batlló on the fourth floor and on the Casa Batlló Contemporary project. Please note that these areas will be presented but will not be visited as part of the Tech Tour.
Image © Casa Batlló
How do you reimagine an iconic cinema for a new era? Hear how multimedia design studio, Instronic approached the transformation of Phenomena, rethinking the visitor experience through creative vision, spatial design and technology.
Explore the ideas, inspiration and design decisions behind the transformation, and how technology helps bring a new vision for cinema, culture, live events and entertainment to life, while preserving the cinematic magic of the big screen.
“This tour is about rethinking what a cinema can be and creating an iconic new experience.” — Iana Prakheeva, Head of Strategic Partnerships & New Business at Instronic.
Image © Phenomena
Tuesday, 2 February
Go behind the scenes at 3CAT’s broadcast headquarters, home to TV3, Catalunya Ràdio and 3Cat, and discover the technology, creativity and production workflows behind Catalonia’s public broadcaster.
The visit will explore 3CAT’s studios and production facilities, including the robotised news production environment, with insights into robotics, LED systems, virtual production, automation and the integration of technology into live broadcast workflows.
Guests will also discover the set design, lighting and scenography behind 3CAT’s productions, with insights into the creative and technical processes that bring programmes from concept to broadcast.
Tuesday 2 February 2027 – Evening visit. Exact timings and the programme will be confirmed closer to the event.
Image © 3CAT
BARCELONA XRLAB
15:00 - 17:30, Wednesday 3 February
Barcelona XRLab is a 2,000 m² extended reality (XR) hub and technology incubator in Barcelona’s Poblenou district, bringing together companies and creative professionals working with immersive technologies.
Explore the facilities and discover how XR technologies are integrated into creative projects. The visit will focus on the technology in operation, production infrastructure and workflows behind immersive, virtual and interactive experiences, offering insight into how these environments are developed and used in practice.
Image © Barcelona XRLab
ARUBA PRODUCTIONS
09:30 - 12:30, Thursday 4 February
Step inside Aruba Productions and discover the people and technology behind Aruser@s, the weekday live morning show broadcast nationally on laSexta and available on Atresplayer. Blending news, humour, viral videos and current affairs, the programme combines entertainment with topical debate.
Experience the final hour of the live show broadcast live, followed by a behind-the-scenes tour led by the show director, exploring the newsroom, control room and live studio, including its impressive 50m LED screen. Discover the technology and teamwork behind the daily live morning news television production.
Image © Aruba Productions
CAIXAFORUM
15:00 - 17:30, Thursday 4 February
CaixaForum Barcelona combines culture, art and technology to engage diverse audiences. Guests will gain an insight into the programme and visitor experience at CaixaForum, combining exhibitions, immersive audiovisual experiences and the institution’s wider cultural and educational mission.
A highlight is Ashurbanipal, an exhibition exploring the world of the Assyrian king and the culture of ancient Mesopotamia, alongside Symphony, an immersive audiovisual experience. A further exhibition will also be included, with details to be confirmed in January 2027.
Image © CaixaForum
ISE Tech Tours are organised in collaboration with Catalan Audiovisual Cluster, an established network of companies and institutions aimed at connecting culture, economy and industry.
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