Hear first hand what it takes for a brand to launch its own TV channel. While technical details are important, it is also important to focus on the big picture and consider all the elements that are required to make this happen.

With first hand experience of launching channels for Freemantle and Paramount, Valerio Motti, will discuss what needs to be considered, such as playout, distribution, monetisation and choosing the right platforms, especially with the rise of FAST (Free Ad Supported Television).

This session is aimed at those who would like to be inspired in creating channels themselves and is a great opportunity to explore how this space is evolving and what it takes to not only be a part of it but also to succeed.