The signage industry is transforming from hardware to software, from perpetual licenses to subscriptions and from silo to platform. Roles and Rules are changing in the industry as digital signage becomes business critical and not just nice to have.

Opening each DSS conference since 2006 - the invidis keynote by Florian Rotberg and Stefan Schieker identifies trends & drivers, provides latest market data updates and sets the agenda for the new digital signage year 2025.