Fira Barcelona, Gran Vía
10-13 May 2022

ISE 2022 Stand Design AwardsOrganised by EXHIBITOR Magazine

Created by Integrated Systems Europe to acknowledge ISE exhibitors and their stand-design efforts, the Stand Design Awards are managed solely by EXHIBITOR magazine, an award-winning print and online magazine featuring best practices for trade show marketing. A product of EXHIBITOR Media Group (, EXHIBITOR magazine has hosted its own highly respected and impartially organised Exhibit Design Awards for more than 30 years. The ISE 2022 Stand Design Awards, then, follow in this same impartial vein and enlist a group of highly esteemed designers and marketers, who have no connection to the show and its exhibitors, to jury the competition.



Every stand on the ISE show floor is automatically entered in the free competition and judged on site during ISE 2022. However, each stand that has previously won an ISE Stand Design Award and whose design employs roughly the same size footprint and/or reuses approximately 50 percent or more of the previous winning stand is ineligible for the competition. Thus, companies may win multiple awards over numerous years, but the same stand may only win once.



Stands will be judged in four size-based categories:

  • Small: 39 sqm or fewer
  • Medium: 40 – 99 sqm
  • Large: 100 – 199 sqm
  • XL: 200 sqm or more



EXHIBITOR magazine’s editor, Travis Stanton, along with managing editor Brian Dukerschein, will be on site for the duration of the show and will complete the initial round of judging to select the finalists.

Stanton has served as editor of EXHIBITOR magazine since 2005. He has written and spoken about stand-design trends at numerous trade shows and conferences, including EXHIBITORLIVE in Las Vegas, EuroShop in Dusseldorf, Germany, and the International Federation of Exhibition and Event Services’ world summits in both Cape Town and New Delhi. He also launched EXHIBITOR magazine’s Expo Awards competition in 2010, which has honoured the most exceptional experiential designs at the four world expos since, held in Shanghai; Milan; Yeosu, South Korea; and Astana, Kazakhstan. In addition, Stanton has juried multiple editorial and design competitions, including the American Society of Business Publication Editors’ Azbee Awards and the Western Publications Association’s Maggie Awards.

Dukerschein has been the managing editor at EXHIBITOR for more than five years. In addition to supervising the production of all editorial content and collaborating on the magazine’s design, he has won national and international awards for his own coverage of stand design and face-to-face marketing best practices. He has also explored the world of museum design and recently curated a 4,000-square-foot costume exhibition.

During ISE, the following group of world-renowned designers and marketers will be on site to judge the finalists. Jurors will score each finalist based on the assessment criteria, and the stand with the highest point total in each entry category will be declared its winner.

VA Website_high

Victor Arca, managing director, Mycotoo Europe, Barcelona, Spain

With over 15 years of experience in the Themed Entertainment world, Victor Arca has played a key role in the planning, design, and execution of multiple theme parks, resorts, attractions, and shows internationally. Managing the various disciplines during all phases of a project, from strategic planning to design, production, and installation, he has successfully opened THEA Award-winning attractions and shows in Europe and the Middle East. With a master’s degree in project management, his creative sensibility and focus on execution exceeds clients’ expectations and establishes new standards of excellence. Warner Bros AD, Ferrari World, Furius Baco, Batman Begins, Ice Age Adventure, Bollywood Parks, Masha and the Bear Land, and Lionsgate Entertainment City are just a few of the clients Arca has worked with throughout his career.

Tim Brown, technical director, BRC Imagination Arts, Edinburgh, United Kingdom

Tim Brown is an award-winning technical director who specialises in technology integration in themed environments for BRC Imagination Arts, a full-service strategic design and production company that translates brand and cultural stories into transformative, human experiences. In addition to a long list of past projects, he recently oversaw the design, production, and installation of the Johnnie Walker Princes Street installation for BRC. Other previous credits include The Pirates of the Caribbean at Shanghai Disneyland and The Museum of the Bible – Stories of the Bible.

Tim Brown Headshot 2021 (1)
Matthias Becker

Matthias Becker, creative director, ET Global, Frankfurt, Germany

After studying product design at Bauhaus-University Weimar, Matthias Becker worked with Kunstflug Formgestaltung on several interior, exhibition, and lighting projects, which led to the forming of his own collaborative agency. Crafting work for brands such as Sony-Ericsson, E-on, and DuPont lead him into the realm of corporate interior design and brand spaces. In addition to his agency work, Becker designed several self-published products. He has also taught design history and design methods at PBSA Düsseldorf, while developing the POS-interior design for Deutsche Telekom. Since 2011, he has been one of the creative directors at ET Global, a leading live-marketing agency whose clients include Fraunhofer, SEW Eurodrive, Phoenix Contact, Abbott, and more.

Gabriela Künzli, CEO and creative marketing designer, Concept-Actions-Tools, Paris, France

After studying in Switzerland and France and earning her master’s degree, Gabriela worked for several years as a trend forecaster for several international fashion and design trends agencies, such as NellyRodi and Carlin International. Combining innovation, technology, and style has always been at the heart of her expertise. Since 2016, she has been the CEO and creative marketing designer for her own agency, Concept-Actions-Tools, which is a member of the International Federation of Exhibition and Event Services (IFES). CAT clients are primarily professionals in the events industry, members of the supply chain, or agencies with third-party clients. As a result, she manages projects on both sides of the event equation, either as a marketing, communication, and artistic director for business-to-business clients, or as a project director and executive producer of events, trade shows, and other exhibitions.

G.Kunzli (1)

Petra Lammers, CEO, On Live Line GmbH, Cologne, Germany

For 20 years, Petra Lammers has been staging theatre, public space, and event productions, with an emphasis on walkable, interconnected, scenographic spaces. Currently the CEO of On Live Line GmbH in Cologne, Germany, Lammers received an MBA and MFA in dramaturgy. As a freelance theatre director, she has directed written works and developmental processes on stages and walkable spaces in Germany, Austria, Switzerland, New York, and Puerto Rico. After working in theatre, she became a creative director at Panroyal Agentur Fur Absatzkommunikation GmbH in Wuppertal, Germany. Lammers developed and produced concepts in the realm of scenic staging, connected complex video projection and stage design, developed scenography, and more. Then, together with Norwin Kandera, she founded On Live Line to move a step away from the everyday event world and focus on storytelling. Lammers’ focus is always on the story, dramaturgy, and what a company can achieve with it.

Eliseu Sancho Marín, director, Dylunio, Barcelona, Spain

Eliseu Sancho Marín holds a Master of Business Administration (MBA) from the Open University of Catalonia and trained as a civil engineer at the Universitat Politècnica de Catalonia. As the director of Barcelona-based stand design and construction firm Dylunio since 2015, he oversees sales and marketing management, lead monitoring, CRM, and business development. Dylunio, which is part of the Dodecaedro Group with offices in Spain and Argentina, was founded in 2003 and is dedicated to the design and construction of stands, offering clients comprehensive service and a guaranteed management of all resources, while fulfilling clients’ objectives within stipulated deadlines. Previously, he served as a collaborator of the studies department at Rubau Constructions, a researcher and R&D project engineer for CIMNE, and a geotechnical technician for Geopayma. His extensive client list has included BIMSA, DeltaBCN, the Ministry of Public Works, the Port of Barcelona, ADIF, AcuaEbro, and many more national and international organisations.

Headshot Eliseu (1)

Assessment Criteria

Jurors will consider how well each stand:

  • communicates the name and purpose of the exhibiting company/product/brand,
  • demonstrates effective design realisation/fabrication,
  • enlists colour, graphics, and organisation/wayfinding as a design tool,
  • presents an effective integration of technology (if applicable) and/or lighting design,
  • employs the allotted space and scale to convey key messages,
  • delivers an on-trend and/or impactful overall presence.



Up to 10 finalists will be selected in each category. Finalists will be notified on the show floor and presented with a plaque on Tuesday 1 February. All finalists should attend the Awards Ceremony on Thursday 3 February, where the four winners (one per category) will be announced and presented with a trophy.

In addition, ISE will promote the winners via various newsletters and channels, and EXHIBITOR magazine will publicise the winners via an official press release, social-media posts, and


Perks of Participation

To honor the role of education in stand-marketing effectiveness, EXHIBITOR magazine will offer the following industry-related educational opportunities in association with the Stand Design Awards. For further information, look for emails from awards manager Linda Armstrong or contact her directly at

EXHIBITOR magazine will offer:



Contact managing editor Brian Dukerschein at

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