VR Days is a leading business-to-business event for the professional virtual, augmented and mixed reality industries. It was established in 2015 as one of the first professional XR events in the world, establishing a prominent role in uniting the emerging community, inspiring creatives and innovators, and developing business opportunities. With substantial year-on-year growth, VR Days has grown to become THE European XR event. In 2017, VR Days entered into a partnership with Integrated Systems Events, allowing the event to leverage industry expertise in sales, operations, marketing and content development. This makes VR Days a truly international entity with a global reach.