The first four-day ISE, which took place on 9-12 February 2016, was an unqualified success and broke all records for attendance and visitor engagement.
Commenting shortly after ISE 2016 finished, Integrated Systems Events Managing Director, Mike Blackman, said: “The volume of attendee traffic and its spread over the four days confirmed our belief that the extra day was necessary and that it would add value for visitors and exhibitors. I’m delighted to say that the feedback has been overwhelmingly positive.
“This reaction is reflected in the advance floor space sales for the ISE 2017. Exhibitor and stand re-bookings for next year are at 47,131 sqm of sold space. This represents 102% of the total space sold for the 2016 edition and 95% of the total space available for 2017. The addition of The Holland Complex hall in 2017 will coincide with a new hall numbering systems which will be introduced into the RAI.
Beyond ISE 2017
“We constantly look at ways of improving the show structure, the format and its content. We will never be complacent and will always examine what we do in order to make it even better in the future. This has helped us to achieve year-on-year growth since we began in 2004 and why we are now the largest AV systems integration show in the world. Size is a good indication of success but listening to our exhibitors and visitors is at the heart of our past, present and future strategies.”
Mike Blackman, Managing Director of Integrated Systems Events