The new Immersive Technology Zone premiered at ISE 2017, offering a multi-sensory experience for visitors to the show. The new feature showcased virtual, augmented and mixed reality technologies.
Produced and managed by Holovis – a world leader in sensory experience design in the entertainment, industrial, and retail sectors – the new area was found in the Park Foyer at the rear of Hall 8.
Visitors were able to explore various immersive options available, including VR (virtual reality), AR (augmented reality) and MxR (mixed reality) and learned about how they differ and the business challenges they can help overcome.
Holovis staff were on hand throughout the show, offering professional insight into how virtual, augmented and mixed reality technologies are being utilised by a growing range of AV businesses. This is especially true in areas like product design, workforce training, factory planning and construction.
Content for the Immersive Technology Zone was created by the Holovis media and software development teams from within the VR remit. This included:
Near Miss Simulator: a virtual training environment that delivers compelling content for those working in high-risk jobs
Driving Simulator: showing the enhanced impact of VR when combined with perfectly synced motion graphics and audio
Augmented Reality Zombie: highlights the interactive networked capabilities of this technology accessible from any personal device
Virtual Ball Pool: involves removing as many balls as possible from a Virtual Ball Pool, demonstrating MxR in action
Stuart Hetherington, CEO, Holovis commented: “We design complete solutions that transport guests into alternative realities, whether that’s fictional worlds for entertainment or real situations for R&D or training. We are excited to be partnering with ISE to showcase a complete suite of virtual options, from singular immersive experiences to those that can be shared by a group to inspire end users and show the AV industry how they can support the development of complex set-ups.”
Integrated Systems Events MD Mike Blackman said: “We are delighted to be partnering with a market leading company such as Holovis on the Immersive Technology Zone. It will showcase how quickly this innovative application of technology is opening up exciting new options and solutions for the AV industry.”