Fira Barcelona, Gran Vía
10-13 May 2022

Full speed ahead for the superyacht industry

ISE 2022 is delighted to introduce its first Superyacht Technology Summit & VIP Experience on Friday 4 February 2022. This is being produced by the team responsible for the success of the first Superyacht Technology Conference in October 2021. 

SYTS Content Chair Jack Robinson is the founder of Superyacht Technology News and the Superyacht Technology Conference. We spoke to him about recent market trends and what attendees can expect at the Summit.

Jack Robinson - Superyacht Technology Summit Chair

Name three things that are affecting the superyacht sector. What effects are they having?

  • One major shift in the superyacht industry over the last decade has been the change in demographic of superyacht owners. They are now younger, tech savvy and their demands are truly affecting the industry for the better, making technology work faster, sleeker, and more efficiently.
  • The superyacht industry has needed to go green. An industry based on indulgence, wealth, speed and spend historically did not have green credentials at its core, but the industry has turned a corner and realised that not only is going green essential, it is better for all involved. There are some incredible associations and initiative to support this, and technology companies are building sustainability into their research and development. We have written some in-depth articles about this which you can read here:
  • The superyacht industry has a lot to learn from other industry global leaders and innovations, for example smart homes have led the way to smart superyachts. It is not a case of purely copy and pasting from other industries though as superyachts require additional finessing in the development stage. For example, LG roll-up TV is exactly the type of technology that new owners will be looking for, however the research and development required for superyachting includes additional things like vibration testing and changing environments. We cannot duplicate the current activity from industries outside the superyacht industry, but we can learn, improve, and grow mutually. 

What are the key themes being covered in the Superyacht Technology Summit & VIP Experience at ISE?

The Superyacht Technology Summit & VIP Experience on Friday 4 February 2021 will involve a half-day summit covering tech talks to engage with the best in the superyacht industry. This will be followed by a half-day VIP Tour of ISE and a shipyard followed by a lavish dinner at one of Barcelona’s top eateries. 

The key themes we will cover over the Summit and Experience are:

  • Integration: Key industry leaders will discuss how the process works, what we should expect from great integrators.
  • Unity: We want to encourage an industry that works together. Competition is growth, we need to learn from how we can unite, including technical crew, shipyards, and management companies. We will be disclosing at the event the creation of our steering council in the superyacht technology sector, with industry leaders guiding the strategy and direction of technology in the industry in the future. 
  • Success: Tech Talks will cover how to be a successful company in the superyacht industry and highlighting how blue-chip companies can work successfully with superyacht R&D teams. 
  • Future: What is the future of technical management in the superyacht industry, with technology as a whole moving towards AI, automation, and smart interactions? What does this vision of technology mean to the staff on the ground?
  • Learning: What can we learn from the companies that are at ISE? We are here to learn as well as educate. 

How relevant are these themes as we emerge from the pandemic? 

There has been a huge growth of 45% in 2020 (superyacht growth is measured by order books based on new build orders and major refits). The standard growth of the industry of 25% year on year is already astounding, however it shows that the global pandemic has only highlighted the security of a superyacht. Ultra-high net worth individuals have continued to make money during the pandemic and have insisted on a safe, virus-free environment for their family and work teams. 

Superyacht Technology News has covered this extensively, discussing protected, specific systems of Covid-busting technology; creating a perfect environment from the safety of your superyacht without interruption from any upcoming environments/viruses.

What can attendees expect at the Superyacht Technology Summit?

  • Short TED-style talks
  • VIP tour of ISE creating an engaged experience with blue-chip companies
  • A lavish networking dinner in one of Barcelona’s top restaurants
  • Free tickets to attend to carefully selected delegates with buying power
  • Top ISE technology companies attending
  • Incredible networking opportunities
  • To find out more about Superyacht Technology events including the Superyacht Technology Conference in 2023
  • Tech buyers, such as ETOs/AVIT/ITO officers, captains, engineers and technical crew, owner’s reps, shipyard purchasing managers, buyers and project managers will be in attendance. 

About Jack Robinson:

Jack has 17 years’ experience in the superyacht industry, specifically in media and technology. He has an established relationship as an integrator and expert in the industry.

As the founder of Superyacht Technology News and Superyacht Technology Conference, Jack and his team are ahead of the curve with emerging innovations and technology news. Providing education, intelligence, events and more select dinners to bring innovators and buyers together in the superyacht marketplace. With a very commercial head, Jack and the SYTN team have experience in not just advertising, but strategic marketing and brand awareness, as well as strong relationships with project managers, shipyards, distributors and ultra-high net worth individuals. 

About SYTC:

Superyacht Technology Conference 2021 was the first ever conference dedicated purely to superyacht technology, hosting inspiring global technology speakers, technology thought leaders, immersive hands-on demos, and workshops. Speakers offered pure inspiring ‘TechTalks’, the whole conference was a dedicated space for the industries tech buyers and providers to learn, share and be inspired. ISE is delighted to be hosting the Superyacht Technology Summit during February 2022, with internationally recognised speakers from across the industry and from the world’s best blue-chip tech companies to bring you some of the most exciting Tech Talks.

Register your place at the Superyacht Technology Summit here

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