FIRA Barcelona
1-4 February 2022

FAQFrequently Asked Questions

ISE 2021 is going to be different from previous years’ events, for a number of reasons. Here are the answers to the questions we’re asked most often about this year’s show.

ISE 2021 Live & Online

Why take the decision for regional events and a digital offering?

We are responding to our customers to deliver the ISE Live & Online schedule. We reached this decision following extensive discussions with our exhibitors over the last few months. Our customers have said they want to return to in-person events – however at a local level rather than a big international event.

There is also very strong demand for us to run a show in Spain, we are committed to Barcelona and we have some great content for the show floor working with our partners in the region.

We aim to deliver a quality audience who want to meet potential suppliers, existing customers and network with their peers.

How can you justify going ahead with this schedule of in-person events when so many others have cancelled due to safety concerns ?

We aren’t putting on a large, international trade show dependent upon wide-scale international travel.

How many exhibitors are you anticipating at these regional events?

The indications from our exhibitors is that we can plan for in the region of 50 brands at these events.

What has happened to ISE's Conference Programme?

Elements of our conference programme will be incorporated into the rich content of the digital platform, and each of the local events will also feature a programme of content – we will also provide this content in native language – particularly for Germany and Spain

How many visitors are you anticipating to Barcelona or any of the other local events?

It is obviously difficult to predict, however we have strong regional databases and we anticipate a high quality audience for each of our two-day local events – we will be taking into full account the local social distancing measures.

What health and safety measures will be brought in for each of the regional events - presumably regulations will be different in each country?

We will continue to work with the venues and local authorities to ensure all appropriate measures are in place at the time the events occur

How does registration work - do you have to register for the in-person events separately to the digital?

We will have one registration form where delegates can select which pass they want

What are the dates and locations of these events?

  • 1-2 June, Fira Barcelona (Tue/Wed) – at the Fira – with full digital platform available live & online throughout June
  • 23-24 June, Evolution, Battersea, London (Wed/Thurs)

What will the regional events offer?

  • Two-day networking and local exhibition event supported by a digital offering
  • Up to 50 exhibitors showcasing products, innovations and technology per event
  • Content and presentations throughout both days to attract quality visitor groups
  • Networking opportunities
  • Fully integrated digital platform to further promote your brand and products to an online audience powered by Cisco platform technology

Why did you chose these locations for these events?

Our exhibitors have made it clear that there is a desire to get the industry together, but on a local level. These are the locations our customers have told us they want to support.

What do you feel are the reasons to attend the local events?

  • Opportunity to meet your customers and do business, showcasing your latest technology and products at an in-person event
  • A perfect opportunity to target new customers from the local territories around the region
  • An affordable solution that significantly reduces your resource requirements and expenditure on stand build/design
  • Amplification of your activities through the ISE digital platform to attract audiences worldwide generating quality business leads for your business
  • Opportunity to be part of the extensive marketing & PR campaign delivered by ISE

Tell me more about the digital offering?

Powered by Cisco.

  • – Netflix style platform (with not a virtual exhibition booth in sight!)
  • – One registration for access to all the digital events
  • – Innovative digital studio produced by Filmographen
  • – Branded content from sponsors including interviews, roundtables, product demos, launches, thought leadership
  • – Attendees can interact: chat with speakers, sponsors and other participants, take part in polls, surveys and more

Given the changing global situation, these FAQs will be updated regularly so please check back for the latest information.

If you cannot find the answer to your query, please email the operations team at office@iseurope.org.