After the explosion of the third golden age of TV fiction and the rise of subscription models through streaming platforms, where is the media ecosystem - specifically television - headed next? This panel will bring together top professionals and academics to explore what th enear future might hold. We will dive into emerging tpics like the role of artificial intelligence [beyond generative AI) in TV production and distribution, and look at the latest formats and business models, as well as take a look at the big challanges facing the public and private television industry today.