FIRA Barcelona, Gran Vía
1-4 February 2022

Produced by MONDO | STADIA, AGORA returned to ISE with a widened scope.


As well as reporting on the technology strategies of the world’s leading stadia for delivering the ultimate matchday experience, AGORA at ISE 2020 also considered the use of stadia for hosting other types of live event, including concerts and esports.

Through panel discussions, case studies and expert keynote speakers, AGORA explored the benefits of the latest technology, trends and techniques – analysing the impact it has and will have at modern stadiums and sporting venues around the globe.

From enhancing the fan experience and modernising stadium infrastructure, through to the planning of ceremonies and events, AGORA provided valuable insight to help to increase knowledge and performance for stadium and sporting venue projects in the future.

AGORA 2020 welcomed Bayern Munich’s Benjamin Steen, who shared Allianz Arena’s fascinating journey into the digital age as the stadium prepares for the next generation of fans.

Two of the world’s best stadiums also featured, with panels discussing the innovative technology used at the groundbreaking Tottenham Hotspur Stadium and Amsterdam’s very own Johan Cruijff ArenA.

Looking to the future, AGORA took a closer look at the rise of stadiums as multipurpose venues; what goes into organising an event or concert – and how have existing venues began to adapt to expand opportunities and revenue streams beyond sport?

The exciting, ever-evolving world of esports was also on the agenda, with AGORA hosting a panel on the value of the new industry for clubs and venues. Will growth continue and just how far will it go in terms of professional sports? Representatives from technology manufacturers, clubs, federations and venues analysed why esports has taken off so successfully and what the future holds.

AGORA also offered sporting venue managers and event organisers the chance to network with technology innovators and industry experts.