What happens when every surface becomes a screen?  When every physical place becomes a portal to the digital world?  
In this creative-focused session we will explore the explosion of formats in digital signage, the capability to generate real time, data-driven experiences, and making these experiences reactive to your guests’ physical presence.  We will explore how this fusion of physical/digital is rapidly transforming retail, hospitality and other applications, leading to the explosive growth of new location-based media networks.