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Digital Signage Summit Europe 2023

Retail Media

    
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Retail Media

06 Jul 2023
Townhall (DSSE)
Townhall (DSSE)

Retail media has become the boom topic in DooH and digital signage. Digitising PoS marketing is a convincing business case - high footfall, quality first-party data and proximity to the shelf. But converting shoppers to buyers is not as simple in real life. This panel revolves around the role of data, capturing audience, media sales and technological challenges.

Discussion

Theme: Dooh and Retail Media

Speakers
Benjamin Wey, Co-Founder - Adtrac AG
Iman Nahvi, Co-Founder and CEO - Advertima
Moritz Schneider, Head of Product: Retail - dimedis
Henrik Hansen, European Business Development Manager - Retail - Samsung
View all Digital Signage Summit Europe 2023

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