Retail Media
06 Jul 2023
Townhall (DSSE)
Townhall (DSSE)
Retail media has become the boom topic in DooH and digital signage. Digitising PoS marketing is a convincing business case - high footfall, quality first-party data and proximity to the shelf. But converting shoppers to buyers is not as simple in real life. This panel revolves around the role of data, capturing audience, media sales and technological challenges.
Discussion
Theme: Dooh and Retail Media
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