IABMs Leiter für Knowledge & Insight, Chris Evans, wird neue Analysen und Daten aus dem dem ersten Megatrend-Bericht der Organisation "Democratization of MediaTech" vorstellen.

The term “democratization” is being used with increased frequency to describe a range of different trends, as we see increasing convergence between the media & entertainment, professional AV, and IT technology sectors. 

Wie können wir dieses Phänomen verstehen und die konzeptionelle Idee der Demokratisierung in Marktkenntnisse, die wir in der Wirtschaft nutzen können?

IABM has conducted a study to understand how the term is perceived, and how it is being a applied in a practical sense to develop new products and customer groups. This presentation will highlight the different aspects of how democratization will affect businesses by organising data and insights around three core pillars: people, technology, and markets.