In this keynote, Stephen will reveal how Airspeeder, the world’s first flying car racing series, is redefining sports consumption by merging cutting-edge broadcast technologies with the complexities of air safety, collision avoidance, and immersive fan experiences. He will share how augmented reality (AR), pilot haptics, next-generation low-latency broadcast drones, and real-time data visualisation are converging to create an entirely new kind of live sport—one where the audience becomes part of the race itself. From overcoming the hurdles of introducing a new IP in a crowded market to navigating regulatory and technological challenges, Stephen will offer a glimpse into the future of sports broadcasting and personalised fan engagement.