

Thursday, 10:30-13:50, CC5.2
The retail sector is one of six major focus points at ISE 2025. It’s an area that’s bounced back from the pandemic to reclaim its position as one of AV’s leading vertical market drivers of innovation and commerce.
It’s a ‘shop window’ for an omnichannel experience combining fully integrated customer facing technologies to deliver a unique experience. And it has become business critical for organisations where innovative technology is driving footfall, engagement and spend.
Increased competition and the desire to create memorable ‘experience’- type stores are leading retailers to commit to large-scale AV projects. AVIXA’s IOTA report predicts a CAG rate of over 6% through until 2028.
ISE exhibitors play a key role in delivering the infrastructure that creates the customer journey.
Video displays remain an important single technology-oriented contributor to spending although services now account for the greatest single share reflecting a desire by retailers for long-term support of what may be complex AV installations.
Interactive offerings are clear drivers in attracting end user interest. Once a consumer has been enticed by relevant content – targeted through the integration of sensors and built-in cameras – they’re more likely to remain engaged if they can interact with that content. Touchscreens remain a popular choice and enabling people to use their own smartphones in-store is on the rise.
Digital signage technology is also providing retailers with information on conversions, shopper viewing habits, and how they behave in a physical store.
In fashion the use of displays is spreading into technologies such as digital mannequins and interactive mirrors, where shoppers can try on clothes virtually and see items in a more realistic setting. One step beyond this, 3D holographic signage is on the horizon to improve dwell time and trigger positive emotions.
Video walls are helping to immerse consumers in the shopping experience. 4K, super thin and curved screens are being used to provide eye-catching focal points in store, or to attract and entertain browsers. Expect to also see more transparent LED displays in the future.
Contactless shopping is a significant growth area utilising advances such as augmented reality, machine learning and computer vision.
The retail sector is a touchstone for the introduction and implementation of innovative customer-facing audio and video technologies.
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