Retail Track

Thursday, 10:30-13:30, CC5.2
AVIXA Xchange LIVE

Thursday, 10:30-13:50, CC5.2

The retail sector is one of six major focus points at ISE 2025. It’s an area that’s bounced back from the pandemic to reclaim its position as one of AV’s leading vertical market drivers of innovation and commerce.

It’s a ‘shop window’ for an omnichannel experience combining fully integrated customer facing technologies to deliver a unique experience. And it has become business critical for organisations where innovative technology is driving footfall, engagement and spend.

Increased competition and the desire to create memorable ‘experience’- type stores are leading retailers to commit to large-scale AV projects. AVIXA’s IOTA report predicts a CAG rate of over 6% through until 2028.

ISE exhibitors play a key role in delivering the infrastructure that creates the customer journey.

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Innovative customer-facing audio and video technologies

Video displays remain an important single technology-oriented contributor to spending although services now account for the greatest single share reflecting a desire by retailers for long-term support of what may be complex AV installations.

Interactive offerings are clear drivers in attracting end user interest. Once a consumer has been enticed by relevant content – targeted through the integration of sensors and built-in cameras – they’re more likely to remain engaged if they can interact with that content. Touchscreens remain a popular choice and enabling people to use their own smartphones in-store is on the rise.

Digital signage technology is also providing retailers with information on conversions, shopper viewing habits, and how they behave in a physical store.

In fashion the use of displays is spreading into technologies such as digital mannequins and interactive mirrors, where shoppers can try on clothes virtually and see items in a more realistic setting. One step beyond this, 3D holographic signage is on the horizon to improve dwell time and trigger positive emotions.

Video walls are helping to immerse consumers in the shopping experience. 4K, super thin and curved screens are being used to provide eye-catching focal points in store, or to attract and entertain browsers. Expect to also see more transparent LED displays in the future.

Contactless shopping is a significant growth area utilising advances such as augmented reality, machine learning and computer vision.

The retail sector is a touchstone for the introduction and implementation of innovative customer-facing audio and video technologies.

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Track Programme

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10:30
  1. CC5.2
    30 mins
    • Retail
    Kicking off the Retail Track, invidis’ Florian Rotberg and Stefan Schieker will present some of coolest, most exciting store concepts opened recently around the world. The focus is on customer experience, retail design and the role of digital signage along the customer journey. 
11:00
  1. CC5.2
    20 mins
    • Retail
    The panel will discuss ideas, concepts and strategies to help retailers improve the customer experience in stationary retail and beyond. In a crowded marketplace brands and retailers compete for customers, whether operating a physical or online store. A winning customer experience strategy is essential to succeed. We will present and discuss best practice from Barcelona and around the world and the role of digital signage.
11:20
  1. CC5.2
    30 mins
    • Retail
    Go behind the scenes of the Johnnie Walker Princes Street project, where cutting-edge entertainment technologies were used to transform a retail brand space into a dynamic, interactive experience. Nils Pormman, will share how advanced technologies can engage group dynamics in public spaces, reshaping customer interaction and experience. He will highlight the creative problem-solving used to overcome scalability and interactivity challenges. 
11:50
  1. CC5.2
    20 mins
    • Retail
    DooH and retail media are two of the hottest topics in the industry right now. While demand for advertising on linear TV is falling and online/mobile are stagnating online and on mobile, DooH and retail media networks are booming. DooH benefits from unobstructed visibility in public spaces while retail media benefits from attribution and real-time data at point of sale. The panel will discuss how retailers can start monetizing store traffic but will also show threats to existing business models.
12:10
  1. CC5.2
    20 mins
    • Retail
    Digital Signage Content brings LED, LCD and projection to life. While ISE is mostly about the technology, this panel will show how engaging and immersive content can transform shoppers into fans and customers. We have invited some of the most innovative content creators to showcase and discuss the best of content.
12:50
  1. CC5.2
    20 mins
    • Retail
    Much digital signage aims to provide an immersive experience – but too often a call to action, an engaging element that turns shoppers into buyers, is missing. Concept is king – the panel will present and discuss how contextual and engaging content concepts can deliver measurable success. 
13:10
  1. CC5.2
    20 mins
    • Retail
    Audiovisual technologies are reshaping the retail landscape, transforming how brands connect with customers. From immersive experiences to interactive displays and holograms, these innovations are creating dynamic environments that captivate attention and elevate engagement. Through the showcase of existing audiovisual solutions, we will explore how they are blurring the boundaries between physical and virtual spaces, while opening the door to a new era of personalized shopping experiences.
13:30
  1. CC5.2
    20 mins
    • Retail
    invidis presents overview where to find the latest hardware and software trends on the ISE Showfloor. 
Please note: ISE reserves the right to amend the programme in the run-up to ISE 2025.

Summit and Track Headline Sponsor

CISCO

Retail Track Sponsor

invidis

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