AI Track

Tuesday to Thursday, various times
AI Track

Artificial intelligence has exploded in the last couple of years. Many believe it will be as revolutionary as personal computers, mobile phones, and the internet – some even equate it with the invention of electricity and the discovery of fire.

AI is all-pervasive. It touches every market that makes use of integrated AV solutions, and about every technology exhibited at ISE. And it is accelerating: its computational power is increasing by the month, as is its affordability.

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AI in the ISE marketplace

The use of AI within the ISE marketplace predates the explosion of interest in generative AI tools over the past couple of years. Equipment manufacturers have been including (non-generative) AI functionality in their products for some time – for instance making hardware perform more effectively and/or intuitively or performing complex calculations. At ISE 2024, AI-enhanced applications were presented for meeting-room equipment, video processing, retail displays and more.

Audiovisual integrators can enhance their productivity by using AI tools to write business proposals, draft CAD drawings, and even write code. User experience is an increasingly critical area of AV systems integration, and AI assistants combined with spatial computing are set to be a major step forward in the development of XR (extended reality) applications.

Anyone who is based in any kind of workplace can use AI assistants to find information, generate ideas, summarise meetings and more besides.

AI leads to massive productivity gains. That means that if you don’t use it, your competitors will overtake you. 

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Track Programme

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10:30
  1. Live Events Stage - Hall 6
    30 mins
    • AI
    • Live Events Stage
    An overview of the trends in the live events market from the previous year and what we might expect in the upcoming 12 months.
  2. CC5.2
    30 mins
    • AI
    In this session details to follow.
11:00
  1. CC5.2
    45 mins
    • AI
    • Audio
    AI is revolutionizing postproduction by making workflows faster and unlocking new creative possibilities. Automated editing, intelligent color grading, seamless integration of visual effects, and optimized sound design are just some of the ways AI is transforming the industry. In this session, we’ll showcase real-world examples of how these tools are being used to enhance efficiency and elevate the quality of audiovisual projects, offering a glimpse into the future of content creation.
11:50
  1. CC5.2
    40 mins
    • AI
    AI is rapidly becoming a game-changer in the world of 3D animation and modelling, where creativity meets cutting-edge technology. Such tools empower visual artists to experiment and push boundaries, opening avenues for innovation while reducing production time and costs. This session will showcase how AI-driven character modelling, motion capture and rendering are shaping the industry, creating opportunities for efficiency and new approaches to visual storytelling.
12:20
  1. CC5.1
    40 mins
    • AI
    • Smart Building Summit

    Spaceti offers a SaaS-based Space Management Platform, integrating scheduling, hybrid workplace tools, and an IoT ecosystem. The CEO brings together a panel of his customers to discuss the impact of AI in smart buildings.

12:30
  1. CC5.2
    30 mins
    • AI
    People have returned to the office to learn, network, collaborate.  But the experience gap between people in the office and those still working remotely is stark.  At Cisco, we believe that with AI, we can overcome the barriers of distance to create equitable meetings that feel like you are in the room.  We call this DISTANCE ZERO.
18:00
  1. CC5.1
    20 mins
    • AI
    • Smart Building Summit

    AI is the latest buzzword but is it actually being used in smart buildings—and, if so,  how? This presentation explores some of the innovative applications already underway.

10:30
  1. CC5.1
    40 mins
    • AI

    Discover how channel resellers can leverage AI tools to enhance their own business operations and also drive additional revenue.  

    The session will include;

    Latest insights from the global channel partners on AI

    Creating Value: How to use AI to increase your value to your customers and demonstrate ROI
    Monetization Strategies: Techniques for packaging and selling AI solutions, including subscription models, add-on services etc

11:15
  1. CC5.1
    30 mins
    • AI
    • Audio
    Immerse yourself in the transformative world of sound! Discover the cutting-edge innovations in audio production powered by artificial intelligence. Whether it's seamless noise suppression or crafting impeccable soundscapes, AI is revolutionizing our auditory experience. This session highlights how smart technology is elevating every rhythm and melody, pushing the boundaries of creativity in sound production.
11:20
  1. CC4.1
    20 mins
    • AI
    • Digital Signage Summit
    Discover real-world examples of virtual shopping assistants, personalized product recommenders, and interactive brand ambassadors, all powered by AI. 

11:40
  1. CC4.1
    20 mins
    • AI
    • Digital Signage Summit
    The DSS AI panel features experts from across the industry and the globe to discuss opportunities and the impact of AI on digital signage.
11:50
  1. CC5.1
    40 mins
    • AI
    The sports industry is undergoing a transformation, driven by technological advancements that offer teams new ways to gain a competitive advantage. Among these innovations is the use of computer vision AI, that interprets images from cameras in real-time. This technology is not only assisting officials in making more accurate decisions on the field but also has vast potential applications across various facets of sports including how athletes can improve their performance.
12:30
  1. CC5.1
    30 mins
    • AI
    Each year Barcelona Activa selects and accompanies a number of start-ups and companies to showcase innovation in audiovisual technologies and solutions on their Hub at ISE and within the ISE Content Programme.   In this first of the AI sessions we welcome:

    Royal Renders Creatives: Using AI in the creative process of generating CGI  and
    Glassy: Practical Applications for AI in the audiovisual sector.

    To find out more about Barcelona Activa, please visit us in Congress Square between Halls 4 and 5.
15:30
  1. CC5.1
    50 mins
    • Education Technology Summit
    • AI
    Implementing AI across the business of education is very different to using it for personal productivity. This workshop will guide senior leaders in education through the essential steps of understanding the landscape of generative AI to enable better decision-making. During this interactive session, participants will explore the strategic implications of AI, address the current knowledge gaps, and develop continuous learning strategies to stay ahead in a rapidly evolving landscape.
10:30
  1. CC5.1
    30 mins
    • AI
    Each year Barcelona Activa selects and accompanies a number of start-ups and companies to showcase innovation in audiovisual technologies and solutions on their Hub at ISE and within the ISE Content Programme.   In this second of the AI sessions we welcome:

    Process Talks: Making Large Language Models [LLMs] Actionable  and
    Wildbytes: Unlocking Experiential AI for Brands

    To find out more about Barcelona Activa, please visit us in Congress Square between Halls 4 and 5.
10:40
  1. CC4.1
    30 mins
    • AI
    • Smart Workplace Summit

    When we look at the Dimensions of AI Development: resource consumption and social inequalities, do AI systems have significant ethical implications that intersect with sustainability? 

    Join Claudia Feiner as she looks at how AI and Sustainability can work together to create future-proof systems that can be used in the AV Industry.

11:10
  1. CC4.1
    20 mins
    • AI
    • Smart Workplace Summit
    Data and insights from AVIXA will showcase the big trends including   AI,  Cybersecurity and Sustainability.  We will also look at convergence as a trend and how everything is  impacting the smart workplace of  today and in the future .
12:00
  1. CC4.1
    30 mins
    • AI
    • Smart Workplace Summit
    When people returned to the office – was it the experience they expected? Are your workspaces adequately addressing the challenges of hybrid work? Cisco has been rethinking its approach to workspace design.   Join this session to hear how these challenges were addressed and to discover Cisco Workspace designer - a new tool to help accelerate your own workplace transformation.
15:45
  1. CC5.2
    45 mins
    • AI
    AI models are increasingly integrated into creative technology workflows, creating disruption within a specialised labour market. How will this impact the career paths of thousands of animators, designers, editors, and creative coders? This panel will explore the disruption to entry-level jobs and the implications long term to the development of creative practice. We'll discuss strategies for maturing human expertise alongside AI tools and the evolving role of mentorship to creative industries.
16:40
  1. CC5.2
    50 mins
    • AI
    AI has become increasingly intertwined in the creative process, leaving a slew of open questions about content ownership and licensing. This panel will discuss the complicated legal issues around AI-related content used in creative technologies. Panellists will review work facing the community to clarify copyright and proper licensing practices, as well as evaluate the role project leadership should play in ensuring responsible AI use. 
16:45
  1. CC4.1
    55 mins
    • AI
    • Sustainability
    • Smart Workplace Summit
    Are you prepared to embrace a groundbreaking revolution in sales? This new paradigm demands the integration of AI, AV technology, cutting-edge furniture solutions, and unparalleled data expertise. The future is here—are you ready to lead the charge?
Please note: ISE reserves the right to amend the programme in the run-up to ISE 2025.

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