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Virtual Production for Brands: The winning VP Formula for Oracle Red Bull Racing


 

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Virtual Production for Brands: The winning VP Formula for Oracle Red Bull Racing

31 Jan 2024
CC5.2
Virtual production is enabling massive efficiencies in content creation which in turn allow story tellers to be more creative from the comfort of remote locations. Our guest in this session will talk about how virtual production was the perfect solution to allow the creation of content that would otherwise have been totally unachievable. Taking Oracle Red Bull‘s RB19 through the Nevada desert, into Miami and past the Kennedy Space station - all without leaving the comfort of a studio in Wakefield, United Kingdom, is a real case study in what can be achieved with great partners in virtual production.
Speakers
Michael McKenna, CEO and Co-Founder - Final Pixel
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