Television broadcast production companies are steadily providing their content creation, post production, virtual sets and streaming services to corporates and brands who are keen to engage directly with their end customers – they already have a relationship with their customers, now they want to excite them. As brands move to become their own broadcaster they are not doing this alone. In this session we will hear directly from one of the most influential European facilities on how brands are engaging with them and other highly experienced service providers to create, manage, stream and serve on-demand this new information entertainment genre for their consumers, and using every delivery channel available to do so.