FIRA Barcelona
1-4 February 2022
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The Official Newsletter of ISE 2021

Supported by:

Avixa_Cedia

RISE Spotlight - XR in Today's Reality

December’s RISE Spotlight had the theme of XR in Today’s Reality. Produced in association with TNW and sponsored by Immersionn, it took place on Tuesday 15 December 2020.

The event presented compelling current examples of XR across various sectors, as well as examining future trends. Click below to read reports on the sessions or watch the on-demand videos.

RISE Spotlight Reports

ISE Reporter Roundtable

The ISE Reporter Roundtable explored immersive tech in action with a panel of four innovators who are shaping the field of extended reality. The panellists shared real-life applications to demonstrate how the XR medium is transforming the worlds of sport, healthcare, events, and broadcast.

On the Sofa with ISE

XR has developed in leaps and bounds over this past year, yet there is still more to come. Raffaella Camera, who formerly drove XR strategy at Accenture, gave an informed insight into trends within the VR and AR markets, and offered predictions about the sectors that are set to benefit most from these technologies.

Startup Nation

In conversation with moderator Már Másson Maack, Andy Lurlin of venture capital company LUMO Labs highlighted companies that are looking to change the worlds of training, advertising, exercise and more with XR technologies.

Watercooler Virtual Meets

XR in Today’s Reality culminated in a trio of Virtual Meets with panel members and attendees sharing their thoughts on the role of XR now and in the future.

XR in Today's Reality

Sponsor – Immersionn

Immersionn is a content discovery company. We get people on a journey of discovery to find content they never knew existed. In 2020, Immersionn created the WebTwin, a 3D web experience that helps companies present complex products. It also heightens user engagement on websites and generates a steady stream of leads to CRM Systems.

The Big Read

Amelia Kallman, futurist, author and chair of ISE’s XR Summit, reviews some of the areas where virtual, augemented and mixed reality technologies are making their mark right now.

Amelia K new sq

AVIXA Insights

Redeploying live designs in a virtual context

Kirsten Nelson reports on how an innovative production design company was able to make the most of its back catalogue when it was forced to pivot to creating virtual events.

CEDIA Insights

CEDIA Podcast – ‘XR Update’

Rich Green gives us the latest on XR in this mind-bending CEDIA podcast. What are the newest advances? What’s happening in the realms of brain-computer interfaces, haptics and audio? And most importantly, how will it impact your business?

Rich Green

In this series of interviews with leading experts in ISE technology areas, we’re exploring industry issues including skills, diversity, inclusion and culture.

Leen Segers – Founder of LucidWeb, co-founder of Women in Immersive Technologies

“In the next two years, VR will come to the same stage that the smartphone was at in 2011, so we can definitely say VR is finally here to stay.”

Olga Kravchenko headshot

Olga Kravchenko, co-founder and CEO of Musemio

“For a child, the opportunity to immerse themselves in VR is not thought of as a learning activity in itself, and this makes them more engaged and interested.”

ISE in Action: Highlighting the Industry’s Future Leaders

Alongside our AV Career Day initiative with AVIXA and CEDIA to provide young people with a gateway to the AV industry, ISE is keen to highlight industry’s up-and-coming individuals and future leaders. That’s why we are pleased to be sponsoring the Inavate 40 Under 40 list.

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