Digital Signage: New Solutions for a New Era

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The Official Newsletter of ISE 2021

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Digital Signage: New Solutions for a New Era

Digital signage has never been more useful than in these pandemic-disrupted times. Consumer and employee behaviours are changing rapidly; information in public spaces needs to be adapted continuously; and experiences in stores, museums and brand centres need to capture audience’s full attention. Big pictures and large digital canvases are the much-needed alternative to mobile devices and working from home.

In combination with IoT and back-of-house IT platforms, digital signage becomes the connection between online and offline spaces. Whether on campus, in the lobby or in public spaces, digital screens are part of the solution, today and tomorrow. But new challenges are arising – especially in Europe, where B2B clients are demanding more sustainable platforms and operational concepts. Join this edition of RISE Spotlight and learn how to:

Design smart, sensor- and data-driven concepts which are fully GDPR compliant
Develop efficient operations, services and maintenance plans that optimise TCO
Plan green AV Concepts for more sustainable, less power-consuming digital signage

ISE @ Barcelona: New features, Zones and exhibitors announced

Taking place on 1-2 June at the Fira de Barcelona Gran Via, ISE @ Barcelona is the first in a series of live networking and local exhibition events.

Post-pandemic solutions

At the Reporter Roundtable for the RISE Spotlight on Digital Signage, our panel of experts discussed the post-pandemic digital signage solutions that could shape client and consumer experiences of the ‘new normal’.

Digitisation is the new reality

Nino Bergfeld, Retail Industry Advisor at Salesforce, was ‘On the Sofa’ with Stefan Schieker, Partner of invidis consulting, discussing how the interaction between the online, mobile and physical worlds of retail has been changed by the pandemic.

Extending the capabilities of signage

In RISE Spotlight’s Startup Nation, four up-and-coming digital signage software creators gave company pitches and discussed the trends they’re seeing in the market with moderator Már Másson Maack, Editor of Growth Quarters at TNW.

Pandemic causes signage market to slip

As retail is such a key sector for digital signage, it’s no surprise that it’s been hit hard by the downturn, explained Sean Wargo, Senior Director of Market Intelligence at AVIXA, as he shared the association’s latest research.

Getting to a carbon neutral footprint

Florian Rotberg and Stefan Schieker from invidis consulting returned to this edition of RISE Spotlight to present Invidis Market Insights, sharing an industry update on green digital signage, a trend that is putting the technology on the C-level agenda.

Tips for making the most of your content

Richard Daugherty and Michael Kellaway of AVI-SPL, sponsor of this edition of RISE Spotlight, discussed Digital Signage Best Practice with the online audience.

In-person shopping set to bounce back

Peter Hansen, Economic Analyst at AVIXA, and John Sheehan, Global VP Experience Optimization at Mood Media, shared their thoughts on Market Developments, Trends and Outlook.

Digital signage – Inspiring change in the AV community

In this series of interviews with leading experts in ISE technology areas, we’re exploring industry issues including skills, diversity, inclusion and culture.

Laila Hede Jensen, Chief Commercial Officer, ZetaDisplay

“I’d like to see more mentor programmes so that we can support and nurture the younger generations and attract more people from diverse backgrounds into this incredible industry.”