Digital signage has never been more useful than in these pandemic-disrupted times. Consumer and employee behaviours are changing rapidly; information in public spaces needs to be adapted continuously; and experiences in stores, museums and brand centres need to capture audience’s full attention. Big pictures and large digital canvases are the much-needed alternative to mobile devices and working from home.
In combination with IoT and back-of-house IT platforms, digital signage becomes the connection between online and offline spaces. Whether on campus, in the lobby or in public spaces, digital screens are part of the solution, today and tomorrow. But new challenges are arising – especially in Europe, where B2B clients are demanding more sustainable platforms and operational concepts. Join this edition of RISE Spotlight and learn how to: