From Cables to Content: Mastering Social Media for Integrators

CEDIA Workshops
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From Cables to Content: Mastering Social Media for Integrators

07 Feb 2025
CC1.1
From Cables to Content: Mastering Social Media for Integrators
In this one-day hands on workshop, smart home technology integrators and installers will learn how to harness the power of today’s most popular social media platforms along with content creation tools that power some of today’s the most popular influencer accounts, to grow their business and build their brand. This hands-on session is designed to teach participants how to create engaging content that showcases their expertise, attracts potential clients, and sets them apart in a competitive market. Attendees will dive into content strategies tailored for short-form video, explore best practices for maximising engagement, and learn the essential tools for shooting, editing, and posting high-quality content.
 
In addition to mastering social media, participants will receive essential marketing training on crafting effective email campaigns and building professional websites that drive business growth. The workshop will cover email design, audience segmentation, and strategies for boosting open and click-through rates, as well as web design principles focused on user experience, mobile optimisation, and showcasing your services online. By the end of the day, attendees will leave with a personalised comprehensive digital marketing toolkit, ready to use to elevate their brand and grow their business across multiple online channels.
Speakers
Aileen Taylor, Digital Producer - CEDIA
Amanda Wildman, Owner - TruMedia
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