FIRA Barcelona, Gran Vía
1-4 February 2022
Barbora Kocurekova

Barbora Kocurekova

Marketing Manager

Barbora joined ISE in 2017. Her role involves developing and implementing the marketing strategy and campaign activity for ISE.

What is your favourite memory from a previous ISE show?

Travelling with the Munich team to ISE 2019. Due to bad weather conditions our flight from Munich was cancelled, so we had to take a train. I remember my colleagues said to me, “Train is the best option when there is a snowstorm.” Well, as far as Frankfurt it was all fine but then the second train to Amsterdam had a technical problem, so we had to take another one. Unfortunately, it was too late to book seats and the train was completely full. So we sat for four hours on the floor next to the toilets and tried not to lose our good mood – despite travelling for hours, tired and hungry… It was definitely the best team building exercise I ever did, and can warmly recommend it.

Where would we usually find you outside of work?

You will probably find me (rock) climbing, ski mountaineering, running, road cycling or hiking. Definitely outside in nature.

What are your top tips for staying motivated during the current lockdown?

I appreciate every day that I can stay very active, which gives me a lot of energy and positivity. But also I listen to happy music, read books, and chat on the phone with friends and family.

What are you reading right now?

I am reading a book called Climbing in the Head: Psyche, Motivation, Self-Coaching. Not only does this book help me control my fears and doubts during climbing, but also I am able to apply many self-coaching techniques in my day-to-day business, such as not losing focus, facing challenges with a positive attitude, dealing with failures or turning dreams into goals.

What are you currently watching?

I am not really a fan of TV series and don’t have Netflix. But I am a big fan of Marvel films – especially Ant-Man – and the John Wick trilogy.

Do you have any pets?

Not at the moment. But as a child I had dogs: a poodle called Beska, and a labrador called Eby.

If you were stranded on a desert island, what is the one thing that you would bring with you?

Vegetable seeds. Or if there is only sand on the island, a knife.

If you could only have three apps on your smartphone, which three would you pick?

Spotify, Instagram, Garmin Connect

What’s the best piece of advice you have ever been given?

I am not sure if it counts as advice, but I like this quote from Alice in Wonderland:

Alice came to a fork in the road. “Which road do I take?” she asked. “Where do you want to go?” responded the Cheshire cat. “I don’t know,” Alice answered. “Then,” said the cat, “it doesn’t matter.”

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