The Invisible Crafts of Creative Technology

AVIXA Xchange Live
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The Invisible Crafts of Creative Technology

07 Feb 2025
Xchange LIVE Booth 3R150
In an era where software platforms dominate the creative process, why is digital labor often undervalued? What are the pitfalls in starting out in this field? This panel explores the complexities of digital labor, examining why we tend to devalue work done with computers. We’ll discuss the various skills required to successfully deliver cutting edge visual displays and how to best promote and price this specialized expertise. Join us as we peek behind the curtain and celebrate the teams that collaborate to realize amazing projects from the last year.

Speakers
Michael Al-Far, VP Supervisor - Virtual Innovation Partners
Shelly Sabel, Creative Producer - Fuse Technical Group
Vlad Befus, Notch Designer - LUPIXX
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