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AVIXA Xchange Live

How Sónar is using technology to rethink the festival experience: Fireside Chat with Ventura Barba, Antònia Folguera and Andrea Faroppa

    
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How Sónar is using technology to rethink the festival experience: Fireside Chat with Ventura Barba, Antònia Folguera and Andrea Faroppa

31 Jan 2023
3Q400 - AVIXA Xchange Live Booth
How Sónar is using technology to rethink the festival experience: Fireside Chat with Ventura Barba, Antònia Folguera and Andrea Faroppa
Sónar is a pioneering European Festival, setting the agenda for electronic music and culture since its first edition in 1994. 
Each year, Sónar converts Barcelona into a focal point for dance music fans, artists and industry from across the world, drawn to its wide-ranging programming and celebratory atmosphere across its multiple stages and venues. 
Three decades and over 100 editions worldwide since its inception, Sónar, famed for its exploration into the possibilities at the intersection of music and technology, continues to redefine what a festival can be, removing barriers and forging connections between audiences, genres and creative disciplines. 
 We speak to Ventura Barba, Antònia Folguera and Andrea Faroppa about how technology has impacted and will continue to impact the festival experience, from the audience to the artists.
Speakers
Sanj Surati, Founder - Tiger Heart
Antonia Folguera, Sónar +D curator - Advanced Music
Andrea Faroppa Cabrera, Director of Strategic Projects, Institutional Partnerships and Sónar+D - Advanced Music, SL
Ventura Barba, CEO - Advanced Music, SL
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