by Waapiti | Booth: 8-M170

Skechers RFID application case study Waapiti designed a custom interactive RFID and touch-enabled solution for Skechers corners in the UK market, allowing customers to interact with the brand and get information about specific products.

Customers can pick up a specific product and place it on an RFID-enabled podium, which can identify the product and trigger content on a touchscreen. This content was custom made for this purpose, and includes a menu navigation with different information about the product, allowing customers to learn more about the product, see publications about the product in social media networks, and read other customers reviews.

This solution offers an added value to the physical point of sale, and can be easily adapted to any kind of product that can be moved by customers easily within the store.