Rise 2

Rise 2

Consolidating its position as the world’s leading tradeshow for professional AV systems integration, ISE 2020 will feature a profusion of technologies and solutions for both the commercial and the residential markets. These are markets served by leading industry associations AVIXA and CEDIA, which jointly own ISE.

ISE has established itself as a major launchpad for the industry. Many exhibitors build their annual product development schedules around the show, enabling them to take advantage of its timing early in the year. This means that attendees are assured an abundance of new product launches on the ISE show floor.

The extension to Hall 5 at the RAI Amsterdam, which was a temporary structure at ISE 2019, has been enlarged and made permanent for ISE 2020. This means that the ISE show floor, comprising the venue’s 15 halls, is bigger than ever.

Eight of the halls are occupied in whole or in part by six Technology Zones: Audio and Live Events, Digital Signage and DooH, Education Technology, Residential, Smart Building and Unified Communications. Some of these are large enough to be considered a ‘show within a show’. The Digital Signage and DooH Technology Zone in Hall 8, for example, contains 235 exhibitors. That is not even the whole of ISE’s digital signage offering: in total, more than 400 exhibitors will feature some element of this technology on their stands.

With audio, there is a similar picture: there are almost 200 exhibitors in the Audio and Live Events Technology Zone, but a total of 305 companies across the ISE show floor with solutions for audio systems and acoustics.

ISE always features a sizeable quantity of exhibitors who are making their show debut. This helps to refresh the show content and ensures that even the most seasoned show attendee will encounter new companies. Among the 150 businesses exhibiting at ISE for the first time in 2020 are audio companies including Bluesound Professional, Eighteen Sound, Full Fat Audio, Funktion One, Loud of Sweden and SE Audiotechnik; well-known names from the IT world, including HP and NETGEAR; suppliers of collaboration solutions including Konftel, SharingCloud and Utily; and service companies including Outsourced Audio Visual Services and PSNI Global Alliance.

Additionally, the new Innovation Zone in Hall 14 provides a dedicated area for first-time ISE exhibitors with exciting new solutions.

“ISE is simply the biggest event in the global professional AV tradeshow calendar,” commented Mike Blackman, Managing Director of Integrated Systems Event. “No other show compares with our breadth of technologies or our quantity of product launches.”