ISE to relocate to Barcelona in 2021
Integrated Systems Europe has announced that its 2021 edition will be held at Gran Via, part of the Fira de Barcelona exhibition complex, in Spain on 2-5 February.
The decision to permanently relocate the ISE exhibition comes after 18 months of research into the viability of remaining at the RAI Amsterdam. With annual growth in ISE exhibitors and attendees approaching 10%, it was concluded that ISE was outgrowing its popular Amsterdam location.
ISE 2018 attracted 80,923 attendees, of whom 22,000 were visiting the show for the first time while 1,296 exhibitors filled 53,000 net sqm of floor space in 15 halls. Subsequent to this announcement, ISE 2019 increased on these record-breaking figures.
Mike Blackman, Managing Director, Integrated Systems Events, commented: “The RAI and Amsterdam have provided a fantastic location, been great partners and contributed to the success of the show. But, demand from exhibitors and the continued increase in the numbers of attendees, showed us that limited floor space was in danger of putting a brake on the show’s development. In spite of all our best efforts this was not an issue we felt could be solved by staying at the RAI Amsterdam.”
The Fira de Barcelona is one of Europe’s most prestigious convention and conference locations. The complex has two exhibition venues and hosts 140 international trade shows each year featuring over 30,000 exhibitors and attracting over two million attendees. In total it has over 400,000 sqm of floor space and 14 halls.
Gran Via is one of Europe’s largest and most modern exhibition venues. It blends outstanding architecture with exceptional functionality across 8 halls and 200,000 sqm of exhibition floor space. It also offers unparalleled visitor flow and state-of-the art services and logistics. It is conveniently placed for access to the nearby international airport and public transport.
Fira is one of the Europe’s leading trade fair organisations and is closely linked to the Barcelona brand, a city with over a century of trade fair tradition. Its annual economic contribution to the city of Barcelona and its surroundings is estimated at over €2,600 million. Fira is a consortium comprised by the Barcelona City Council, the Catalan Generalitat and the Barcelona Chamber of Commerce, which combines public ownership with autonomous company management.