by YDEA | Booth: 12-C20

Science fiction! Adidas + YIPLED, join forces to create the biggest brand center The largest sports trend landmark in Asia! Adidas teamed up with YIPLED to create the biggest brand center.
The brand center has followed and further upgraded the popular “stadium” concept used by Adidas’ brand centers in Fifth Avenue New York and Sanlitun in Beijing, allowing consumers to immerse themselves in sports and constantly break through themselves and improve the quality of life.
Here, consumers feel like in the stadium. the viewing area has a large size of YIPLED smart transparent led screen, which outlines a strong sports atmosphere.
With a 2,350㎡shopping area, the Brand Center combines retail store with creative sports experience. An exclusive viewing area is set up for the World Cup fans on the second floor, with the help of YIPLED smart transparent LED screen, not only the fans on the Taikooli Square can watch the wonderful game, but also the indoor fans can enjoy it. Retail store and creative sports are integrated with exceptional visual effect.