Integrated Systems Events Managing Director, Mike Blackman, looks forward to the fourteenth edition of Integrated Systems Europe
Anyone who has exhibited at ISE or has visited the show over the last 13 years will have his or her own relationship with the event. Some may be able to map their company’s growth through the years that they’ve been exhibiting, others may recall making certain long-term business connections at the show, while many will simply enjoy February’s hiatus to Amsterdam and all the activity that comes with it.
For me the relationship is, naturally, deep-rooted and it’s personal. It’s personal for countless reasons. Last Saturday I celebrated my youngest son’s 13th birthday, so he is finally a teenager like ISE. In fact, he was born a couple of days before the first ISE and I can remember driving straight from the hospital to Geneva for that first show. It’s personal because of the number of friends that have come from my involvement with ISE. And it’s personal because of how important the show has become to our industry and all of the people connected to it.
We work throughout the year on making sure we get things right. That process officially kicks off less than a month after the show, when we evaluate how everything went. When I say everything, I mean everything. The numbers may grab the headlines, but it is the details that make those numbers possible.
Of course, we don’t always get it exactly right. As an organisation, we believe in trying new things. The upside of that is we stay on the front foot as the industry develops on an ever-evolving, technologically driven trajectory. The downside, if you want to call it that, is that we don’t always get it exactly right. We are, however, always looking for how we can improve.
In the week before the show, as we make the final preparations, I have an opportunity to reflect on the previous 12-months and to consider how things are looking for the upcoming show. As I do that right now, I look forward with a huge amount of anticipation and excitement for what will be the largest ISE to date.
Not only are we set to welcome the AV and systems integration industry to the RAI Amsterdam, we have some very special guests attending the show too. We’re honoured that Deputy Mayor of Amsterdam, Kajsa Ollongren, will officially open ISE 2017 on Tuesday 6 February. Ole Scheeren will deliver the Opening Address on the evening before and Cirque du Soleil’s Daniel Lamarre will give the Closing Keynote on Friday.
I won’t indulge myself any further by mentioning all of the other exciting features of the show. Just as your relationship with ISE is personal, so too is what you want from the show, how it will help you achieve your business goals, and so on.
Instead, I’d like to take this opportunity to wish you a safe journey to Amsterdam and a very enjoyable stay when you get here. I hope you have a wonderful show.